Netflix and Amazon took the top spots in the 2018 YouGov’s annual Buzz rankings. The popular streaming platform beat nearly 200 other brands in various sectors and industries, getting a buzz score of 33. But what about Netflix is so awesome consumers see it in such a positive light?

Critical acclaim always helps. Netflix’s Roma was nominated for best picture—the first for the company in the category. Since 2014, they’ve had 15 Academy Award nominations and won two awards for Icarus and The White Helmets. Bird Box also received buzz, and the meme treatment, over the holidays; over 45 million accounts watched the thriller. A pretty substantial number considering the company announced they have over 137 million subscribers worldwide in October. Eater even named Netflix as the best platform for food shows.

While the price hike might not be accounted for in these rankings the cost is marginal; HD streaming plan will increase $2 from $11 to $13 per month and the basic plan will only increase one dollar from $8 to $9.

Coming in second is ecommerce giant Amazon with Amazon Prime (as it’s own brand) following close at third overall. Amazon received a score of 29.3 followed by Amazon Prime with 28. The survey pointed out last year’s Prime Day was the biggest ever. The event ran July 16 to 17 and Amazon said its Prime members purchased more than 100 million products. Some of their best-selling products were from Amazon, like Fire TV Stick and Alexa-enabled Echo Show and Echo Spot.

When it comes to privacy, Amazon says Alexa isn’t spying on its users, even though there have been a few issues. Last year, a Portland family reported Amazon’s Alexa recorded a private conversation and sent it to one of their contacts without their knowledge. However, that didn’t deter many consumers. Amazon said its voice-activated orders placed via through Alexa were three times greater during the 2018 holiday season than they were in 2017.

Samsung came in fourth with a rating of 22.3 and YouTube received a score of 22. Other non-tech brands took the bottom five spots. Dawn, Toyota, M&M’s, Home Depot and Chik-Fil-A received strong Buzz scores.

The global public opinion and data company measures the “popularity and fame of anything and everything,” and the Buzz rankings surveys the public if they’ve heard anything positive or negative about certain brands in the past two weeks. Its rated on a scale from -100 to +100.


YouGov’s Buzz Rankings:

  1. Netflix
  2. Amazon
  3. Amazon Prime
  4. Samsung
  5. YouTube
  6. Dawn
  7. Toyota
  8. M&M’s
  9. Home Depot
  10. Chik-Fil-A