Knowledge Networks reported today that 21 percent of viewers aged 13 to 54 watch TV programs or movies using a game console system at least once a month, using discs or via the internet. In the report, titled “Over-the-Top TV: A Complete Video Landscape,” it is noted that DVDs are still the medium of choice for alternate-to-telecast TV content used at least once a month to watch movie or TV content by 62 percent of viewers aged 13-54, followed by DVR with about half as much usage and streaming through a PC.
“The challenge to stakeholders in this space is to move into new digital formats while still leveraging existing technologies; videogame systems are proving to be an important transitional device in this space,” says David Tice, Vice President and Group Account Director at Knowledge Networks.
