According to a survey by Ipsos LMX Family of 715 parents of kids 12 and under, dads spend 50 percent or more time than moms with kids online, playing video games and going out to movies/theater/sporting events. By a 33 percent to 26 percent margin, dads were more likely to be ‘friended’ by their kids on Facebook and they said they spent more time with their kids than mom.
“Moms are still more than responsible for the cleaning, cooking, shopping and staying on top of everyone’s practical needs and wants,” said Donna Sabino, senior VP-kids and family insights for Ipsos. “But it is definitely a change, and one for the positive psychologically, that dads are participating more in all aspects, although not to the same level as moms in that day-to-day practical stuff.”
73 percent of dads said they’d played a video game with their kids in the past week compared to only 38 percent of moms, with favorites including shooters, action and sports games. Dads were also 50 percent more likely to have watched movies or TV shows with their kids in the past week as well and were more likely than moms to look for good family movies to watch as a family at the theater.”
“Dads realize what they do now with their kids has a payoff through their kids’ lives in creating good memories,” said Sabino. “I think it’s just a smarter generation of dads, and more sensitive to the needs of their kids.”
Source: AdAge
