Ad Age’s Viral Video Chart presents the top 10 most-viewed brand-driven videos, excluding movie or video game trailers. The reason for this is that movie and video game trailers dominate everything else – without movies or video games, Visible Measures’ top 10 Viral Video Ads only amassed a combined view count of 320 million views for the 2010, but when they are included, the total view count tops more than 1.1 billion views.
To compare, the highest rated movie viral ad was The Twilight Saga: Eclipse with 220.19 million; by contrast, the only “social ad” in the top 10 was Old Spice’s “Responses” campaign with 68.74 million. Some surprises in the top 10 include The Karate Kid with 170.92 million views and Step It Up 3D with 138.58 million views.
“Elsewhere, Treyarch’s Call of Duty: Black Ops leads the video-game category at No. 5 with more than 110 million views, while Bungie’s Halo: Reach trails closely behind at No. 8 with 74.4 million views,” writes Andrew Hampp. “Although gaming trailers generate lots of views in the pre-release stages, the real traffic comes from the days and weeks after their initial release, when user-generated game-play and how-to videos are uploaded and shared like wildfire among gamers. Visible Measures includes these aggregate clips in each title’s total view counts.”
Source: Ad Age {link no longer active}
