The iPad has quickly found a niche, and that niche may not have been well established before Apple launched their product. The reason for this may be part of the line blurring between electronics gadget and serious business product. Marketers should understand that the iPad isn’t limited to tech consumers.
“Whatever line in the sand may have still existed was swept away by the iPhone. Despite IT administrators, technical gurus, media pundits, and smartphone competitors describing the iPhone as more of a consumer toy than a business tool, the iPhone was so popular among consumers that its invasion of the business world was inevitable,” writes Tony Bradley. “What Apple understands, and is capitalizing on with the iPad and iPhone, is that not all consumers are business professionals, but all business professionals are consumers. A product targeted at business professionals has, by default, a more limited audience than a product aimed at consumers.”
“While some have scoffed that the iPad won’t replace notebook PCs, it doesn’t really have to. Apple has, in fact, created a fully-formed tablet computer business, something that offers more convenience than a standard notebook.”
“The technology landscape has evolved–the notebook is the new desktop, and the iPad is the new notebook,” continues Bradley. “More importantly, the technology model has evolved–consumers, who happen to be employees and executives, are driving technology decisions rather than IT administrators.”
Source: PC World
