With iTunes Radio set to make a big debut next month for Apple, buzz is growing around the service, with many users eager to give it a try. But they aren’t the only ones showing interest, as Apple has managed to sign on a number of big-name advertisers.
McDonald’s, Nissan, Pepsi, Procter & Gamble and a couple of other brands are set to go on the service, with deals that range anywhere between single-digit millions to tens of millions of dollars. These deals are said to include a 12-month advertising campaign which will run on the streaming music service for each brand.
The partners will also be under exclusivity deals running through 2013, with no competitors signing on to try and steal away their thunder. However, in early 2014, the ad circles will open up, allowing anyone to sign on for a minimum buy-in of around $1 million.
Source: Ad Age