After months of waiting, today Netflix officially launched on Nintendo’s Wii. Netflix subscribers who own a Wii can order the necessary disc required for streaming free of charge. The Wii has the largest installed base of the three gaming consoles, so this is a big marketing opportunity for Netflix to win over some new consumers.
“More than 28 million people already use the Wii console to play games, stay fit and have fun,” said Nintendo of America President Reggie Fils-Aime. “Now they have another reason to use the system every day – to enjoy great movies from Netflix and other video content.”
“Launching Netflix on the Wii home console marks a significant advance in the evolution of our service,” said Netflix co-founder and CEO Reed Hastings. “Wii has created immense consumer excitement and has meaningfully altered the consumer electronics landscape. Bringing Netflix to Wii catapults us toward our goal of being ubiquitous on the connected devices most popular with consumers.”
