YouTube says that it had over a trillion playbacks during 2011. There is no specific designation for how a “playback” is determined but it is believed to be five seconds of video playback watched.
“That’s about 140 views for every person on the earth,” writes Kevin Allocca, YouTube Trends Manager. “More than twice as many stars as in the Milky Way. And if I had a penny for every … OK, you get my drift, it’s a big number.”
The top viewed channels included the gaming related Machinima, IGN Entertainment and Rooster Teeth. For all the large movies that released this year, the trailer for Immortals was the most watched.
Source: youtube-global.blogspot.com
