Today is World AIDS Day, and as the largest corporate contributor to (RED), Apple is leading a charge against the deadly disease with the goal of an AIDS-free world by 2030. Founded in 2006, (RED) raises awareness and funds for Global Fund, an organization that provides HIV treatment, support and prevention of the virus from mother to infant.

“The gift of life is the most important gift that anyone can give,” said Apple CEO Tim Cook in a press release. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”

In addition to Apple’s current (PRODUCT)RED product lineup that is available year-round, the company has added four new (RED) products including an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill+ Portable Speaker. Through December 6, Apple is donating $1 to (RED)’s mission for every purchase made with Apple Pay at any Apple store, on or through the Apple Store app up to $1 million. Bank of America will also make a donation for every Apple Pay transaction using its cards up to $1 million.

Games For (RED)

Gamers have been known to fight many things from aliens to zombies, and now, they can add life-threatening diseases to the list. Twenty games from the iOS store are participating in the battle to end AIDS forever with (RED)-themed exclusive content. War Dragons’ Limited Edition (HEROES)RED Pack gives players exclusive access to Raetrix, a healing sorcerer dragon, as well as the opportunity to unlock special armor.

Meanwhile, Episode’s Limited Edition (EPISODE)RED Pack unlocks special outfits inside Demi Lovato and Mean Girls stories. Other participating titles include Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt and YAHTZEE With Buddies.


Fighting With Fashion

Ten years ago, Gap was the first apparel partner for (RED) when it was founded by Bono and Bobby Shriver. The clothing company offers a special fashion line to benefit the organization and often uses celebrities to help inspire others to do the same. This year, Gap created a new line of limited edition street-art-inspired jackets in honor of (RED)’s 10th anniversary. The company also released a series of videos across its social channels demonstrating the partnership’s fight against AIDS by sharing real stories of treatment, support and prevention.

On November 22, Jimmy Kimmel and a host of celebrity guests kicked off a shopathon to benefit (RED) live on his show. The episode was aired again on Wednesday to gain further momentum before World AIDS Day.

Starbucks is also joining the conversation December 1 by donating 25 cents for every beverage purchased that day. This is the ninth year Starbucks is partnering with (RED) on World AIDS Day. The company has contributed more than $14 million to the Global Fund to help fight AIDS, according to its website.

“Over the past 10 years, 70 million lives have been impacted by (RED)-supported Global Fund grants,” said Apple in a statement. “At the start of Apple’s partnership with (RED), 1,200 babies were born with HIV every day, and today, UNAIDS predicts that number could be near zero by the year 2020, with the end of AIDS by 2030.”