FKA Twigs proves to a multi-talented artist, using rescored versions of her songs “Video Girl” and “Glass & Patron” to elaborate choreography, showing Google Glass to be a creative tool as much as it is useful in queuing up a song. The result is both a music video and a promotion for the wearable device. Using an of-the-moment artist like FKA Twigs is another way Google is looking to eschew Google Glass’ nerdy connotations, beyond redesigning the frames.
The campaign uses the hashtag #throughglass, and this video alone has gotten nearly 300,000 views in a day. It will surely be interesting to see what else is lined up for the #throughglass campaign and what other artists have been tapped.