Many companies believe that engaging with their customers on Facebook is the ultimate goal of any marketing campaign. It might be more beneficial, however, to engage with customers using smaller, more personal interactions rather than larger company mandated ones.

Get the full opinion at BusinessesGrow.com.

Sign up for [a]list daily’s professional group on Linked In.  Join frank discussions and polls on the latest game marketing trends.  Get access to exclusive content you won’t see in the newsletter.  Click to request an invite today.