Warner Bros. Pictures and the Chrysler brand have teamed up to bring fans the opportunity of a lifetime surrounding the July 20 release of The Dark Knight Rises, the much-anticipated conclusion to the blockbuster Dark Knight trilogy. The “Imported from Gotham City” contest, allows fans to create an original co-branded TV spot featuring these two iconic brands. The top three finalists will be announced online while director/writer/producer Christopher Nolan will select the winning spot, which will debut on television around the release of the film.
Contestants will have two weeks to create their “Imported from Gotham City” original commercial utilizing a suite of assets, including Chrysler 300 car footage, film footage and music, which stems from the trailer that contestants can remix for their spot. At the conclusion of the contest, a gallery of submissions will go live on Saturday, June 30, kicking off a four-day public voting period when fans can weigh-in on their favorite Gotham City collaboration.
The winning spot will be determined by a number of judging criteria, including public vote, originality, creativity, memorability and brand effectiveness. Warner Bros. and Chrysler will debut the winning commercial on national television the week of the film’s release — watch for specific date and airing details to be announced shortly. The winner will receive a trip to Hollywood to finish their spot alongside a professional editor before traveling to New York City to attend the red carpet premiere screening of The Dark Knight Rises on Monday, July 16.
Playing off Chrysler brand’s “Imported from Detroit” advertising campaign, the contest pushes the realm of the user-generated contest to a new level, allowing fans to take to the driver’s seat and test their creative skills within the world of Gotham City.
Apart from the winning contest spot, Chrysler will unveil another 30-second, co-branded television spot titled “Imported from Gotham City” in celebration of the partnership with Warner Bros. Pictures. Directed by Stacy Wall, the spot was designed and shot to look and feel similar to the world of the The Dark Knight Rises. Featuring a 2012 Chrysler 300, the spot will make its broadcast debut on Tuesday, June 19, on the NBC network. A 60-second spot will also run online. Once live, both spots will be available on the Chrysler brand YouTube channel at www.YouTube.com/Chrysler.
For fans of the film, “Imported from Gotham City” merchandise including t-shirts and hats will be available for purchase at Chrysler’s “Imported from Detroit” site at www.ifdstore.com.
For more information and the official rules regarding the “Imported from Gotham City” contest, visit www.importedfromgothamcity.com {link no longer active}.
