From worldwide live entertainment to managing emerging platforms such as VR, here are some of the top personnel moves in marketing over the last week.

NBCUniversal has named industry veteran, Carol Nygren as vice president of worldwide live entertainment. In this role, Nygren “will spearhead the strategy and development for cross-category world-class live events and entertainment. While managing current partnerships, she will also be responsible for creating new relationships globally, and implementing tailored strategies to ensure revenue and creative consistency based on the studio’s dynamic portfolio of intellectual properties,” according to a press release. Prior to NBCUniversal, Nygren led programming efforts at Fathom Events and served as EVP and managing director at Live Events Management Inc. before that. Nygren also worked at The Walt Disney Company, where she was SVP of Licensed Live Family Entertainment and developed the Disney On Ice brand.

Former id Software and GameStop executive, Steve Nix is stepping into virtual reality with a new startup studio called ForwardXP. The company will focus on developing virtual, augmented and mixed reality experiences. Although the company is new, this isn’t Nix’s first time working with the technology. He previously served as general manager of VR and interactive at ReelFX, and was the CEO of Yvolver (an engagement and analytics platform he co-founded) before that.

Discovery Communications has quite a few promotions and new hires. Beth Greve has joined the company as SVP of digital ad sales, and Nicole Cleary was promoted to SVP of national advertising sales. Keith Kazerman is now the group SVP of client solutions, Robert Voltaggio is group SVP of ad sales planning and operations, and Jill Steinhauser has been promoted to SVP of ad sales planning and operations. Additionally, the company has hired Rebecca Howard, a virtual reality consultant and former head of video at The New York Times, to the role of SVP of emerging platforms and partnerships.

Paramount Pictures has named several executives in its marketing division in creative advertising. Mo Rhim has been hired as SVP of international digital marketing along with Kath Skerry, who will be VP for digital marketing. Nav Kaur is now director of marketing partnerships and Vivianne Waisman is serving as VP of licensing. Additionally, Brandon Nichols has been appointed to director of digital marketing while Natalie Bowman was named director of creative advertising.

Jori Arancio has been promoted to SVP of communications at ABC Entertainment and ABC Studios. In this role, she will be responsible for all corporate communications, consumer press campaigns, awards outreach and talent relations. Arancio’s previous role was as VP of communications for Freeform, and was part of the rebranding from ABC Family to Freeform.

Mimi Turner, former marketing director for The Lad Bible, has taken the role of senior vice president of strategy at Vice. In this role, she will use her experience with younger audiences to expand Vice’s UK business across digital, social, television, marketing, data and commercial.

Former Apple CEO, John Sculley has accepted the position of chairman and chief marketing officer at the pharmacy benefit management company RxAdvance. Sculley is a founding investor in the company and has served as its vice chairman.

AMC Networks announced that Ellen Kroner will be retiring from her longtime role as executive vice president and chief communications officer. Following her departure, Georgia Juvelis and Jim Maiella will succeed her and begin their roles as senior VPs and co-heads of corporate communications in 2017.

OmniGuide Holdings, a patient safety-focused medical technology company, has appointed John Barnhill as VP of marketing and business development, where he will be responsible for global marketing efforts and business development strategy.

Professional certification provider Simplilearn recently appointed Mark Moran as its chief marketing officer. Moran will oversee the company’s marketing initiatives, communications, and go-to-market efforts as it expands its presence across US markets.

Accounting software developer FlexiInternational named Mary Brandon as the company’s new vice president of marketing. Brandon has over 25 years in the tech industry as a marketing executive, and she’ll be responsible for corporate branding and communications, product positioning, lead generation, and partner marketing for Flexi Software and Renovo Corporation.

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