Yesterday we reported on the recent addition of in-game advertisements by Sony and Double Fusion in the newest update to Wipeout HD.  A lot can change in twenty-four hours.

The ads were designed to show up in the loading screen of the game, and we actually think that’s a great place for them.  The unfortunate part comes in something we didn’t notice until we perused YouTube and found this video {link no longer active}.

Sony quickly removed the advertising today in response, as the worst fears of many gamers were coming to pass: paying for a game, then waiting through commercials to play the game.

We’ll follow this one as the concept is solid, the execution isn’t.  Any way a short-form video or ad can be used for shorter loading times?