Bringing unprecedented innovation to the grain industry, Kellogg’s has announced today that it has set records by manufacturing the first-ever vinyl out of chocolate Frosted Flakes cereal.

Partnering with Simon Cowell–assembled boy band PRETTYMUCH, Kellogg’s is releasing the single “Hello” for the first time on a 3D-printed, edible, chocolate-flavored record.

“Through our music, we’ve always advocated for having fun and living your greatness in everything you do ’cause it’s just so important to stay true to yourself and have a good time doing it!” said PRETTYMUCH member Brandon Arreaga in a statement, adding in a bit of a non sequitur: “So, we thought, what better way to do that than release our newest song on the first ever record made of Chocolate Frosted Flakes?

The record, which according to Billboard will survive seven to ten play-throughs of the single, will be distributed to select members of the band’s fan mailing list at a Kellogg’s-branded cafe in New York City. For the less fortunate, the record will be passed out for free to customers at the cafe while supplies last.

Additionally, the official music video for the single features Frosted Flakes mascot Tony the Tiger dancing alongside the boy band, who also sit down in front of a blue screen to have a hearty meal of the chocolate cereal.

Those that miss the chance to visit the New York location will have a second chance to buy the record on April 21 at Reckless Records in Chicago, in celebration of Record Store Day.

The vinyl itself is as loosely based on Frosted Flakes as it is around the concept of a vinyl itself, with a substantial dark chocolate coating forming the actual grooves read by a record player’s needle.

It should also be noted that while vinyls are known for their durability and unmatched sound quality, the PRETTYMUCH/Frosted Flakes single is somewhat lacking in both categories.

This is hardly the first time Kellogg’s has taken advantage of bizarre brand partnerships—to promote its family of products in 2016, the company released a Captain America: Civil War–themed virtual-reality experience.