by Jessica Klein
It’s no surprise that April Fools Day makes a big impact on YouTube. There, pranks captured in video form can be shared with limitless viewers, and brands are naturally wise to this. In fact, it’s pretty much expected of any large brand to come up with some sort of April Fools’ “prank” on the internet today, as summed up in report from European MCN Divimove.
This rise in April Fools’ videos year on year is a notable one. The average reach of these videos went up 65 percent between 2011 and 2012, increased by another 50 percent in 2013, and then went up by a whopping 80 percent in 2014, according to Divimove’s data.
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