Lifestyle

Macy’s ‘Deeper Beauty’ Campaign Focuses On Empowerment

Beauty is more than skin-deep, Macy’s declares to promote its spring line of skincare products. But…

Columbia Appoints Snow Burns Mountain Hardware Brand Head, And Other Hires

Snow Burns has joined Columbia Sportswear Company to serve as global vice president of marketing for its…

Brands Celebrate Earth Day 2018 With Recycling, Conservation And Donation

Did you know that Earth Day is on April 22 this year? If you forgot, there…

Ken Poliziani Joins PGIM As CMO, And Other Hires

Ken Poliziani has joined asset management firm PGIM as its first-ever chief marketing officer. “Ken’s extensive experience…

It’s Not Just You—Attracting Qualified Marketing Talent Is Getting Harder

Demand for marketing talent in the last year has greatly outpaced supply, a new report released…

Lyft Partners With Demi Lovato Once More For Music-Centric Campaign

To commemorate its drivers earning $500,000 in tips, Lyft partnered with Demi Lovato and surprised four…

At Coachella, Brand Activations Are Starting To Matter As Much As Music

The Coachella festival, with marquee 2018 headliners like Beyoncé and The Weeknd, is a music fan’s…

Heinz ‘Mayochup’ Is Igniting A Fierce Debate On Twitter

Heinz continues its marketing strategy of stirring debate among consumers, this time on whether Mayochup—a blend…

NASCAR Names Jill Gregory SVP And CMO, And Other Hires

NASCAR announced several executive changes this week, beginning with Jill Gregory‘s promotion to senior vice president…

With Interactive Theater Experience, Bacardi Stakes Claim To Authenticity

The ongoing brand battle between spirits conglomerates Bacardi and Pernod Ricard continues to escalate. The sticking…

Jaguar Land Rover To Display ‘007’ Cars Atop 10,000-Foot Mountain

Jaguar Land Rover has partnered with Alpine ski resort Sölden to showcase its cars from the…

Agencies Band Together To Form Advertiser Protection Bureau

A newly formed Advertiser Protection Bureau (APB) was unveiled by 4A’s, calling on media agencies to…

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