Lifestyle

Cannes Lions Sessions: Confidence Can Change The World

In every turbulent time throughout history, positive change has been borne out of confidence, and that…

The Age Of Personalization And The Return Of The Brand

Marketing and advertising are standing on the precipice of a great new era—the age of personalization.…

Snapchat Shows Opened To Influencers; Twitter Tackles Online Safety

This week in social media news, Snapchat partners with influencers for new shows, Facebook Messenger Kids…

This Week’s Exec Shifts: Northwestern Mutual CMO Aditi Gokhale Promoted To SVP

This week, the first CMO for Northwestern Mutual can add SVP to her title. Northwestern Mutual…

Cannes Lions: Activism, Inclusion And Diversity Come Into View

What a difference a year makes. In the 12 months between Cannes Lions 2017 and Cannes…

Cannes Lions Sessions: #SheIsEqual Calls On Marketing To Set An Example

Marketing industry leaders are calling on their peers to become leaders in creating a world where…

Cannes Lions’ China Day: The Next Big Player In Marketing And Advertising

Despite being situated in the Côte d’Azur, each year that goes by at Cannes Lions feels…

Brands Celebrated Father’s Day With Food, Humor And Gratitude

Father’s Day marketing for 2018 followed the tradition of heartfelt gratitude mixed with humor, but also…

Cannes Lions Sessions: A Look At The Factors That Drive Brand Value

Brands with creativity, disruption and great advertising at the heart of their businesses generate the most…

Report Examines How App Marketers Can Overcome Revenue Challenges

A new report published by marketing analytics platform AppsFlyer and Facebook analyzes $2.4 billion in revenue…

Reddit Rolls Out Native Videos As Study Shows Users Are Willing To Watch More

This week in social media news, Reddit launches its native video ad platform as part of…

This Week’s Exec Shifts: News Corp CMO Tony Phillips Departs

This week: News Corp and StarHub both lose marketing heads, AWAL appoints a new head of…

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