Lifestyle

Gap Brand, Nestlé USA Drop CEOs; Otter Media Expands Executive Team

Highlights Jeff Kirwan, president and CEO of the Gap clothing brand, has announced his departure from…

Snapchat Gives Influencers More Stats And Marketers Free Ads

Snapchat is finally giving additional analytic support to its most popular users, giving an “Insights” feature to…

Virtual And Augmented Reality Moving Away From Apps, Toward Web

While brands have taken advantage of virtual and augmented reality to showcase products or provide immersive…

Brands Show Their Love To Compete For Valentine’s Spend

Valentine’s Day is a time for celebrating love, and US consumers love to shop—spending is expected…

Teenagers Are Leaving Facebook As Older Generations Sign Up

Facebook is losing ground with US users ages 24 and younger this year, according to forecasts…

Unilever To Social Media Giants: Shape Up Or We Ship Out

Unilever has given social media an ultimatum—stop spreading toxic content or the company will take its…

Chobani Expands Wellness Theme To Fit Cause Marketing Vibe

Chobani’s “One For All” campaign, launched with an experiential marketing installation on Monday, is designed to…

Major Brands Still Honor Cash As Mobile Payments Rise

Worldwide mobile payment revenue is expected to reach $930 billion this year and surpass 1 trillion…

CoverGirl’s AR Makeup Experience Skips The App Install

CoverGirl has launched the first augmented reality experience that does not require the download of an…

Twitter Finally Sees Growth In Q4, Continues To Invest In Video

Twitter enjoyed modest growth for the fourth quarter of 2017 despite a bad investment and plans…

Snapchat Q4 Earnings Reveal Ad Revenue Growth, Adoption By Older Users

Snap, Inc. has reported substantial growth in the fourth quarter of 2017, smoothing investor relations after…

Doritos Backpedals Against Twitter’s ‘Lady Doritos’ Response

Lady Doritos is the hot topic of the day—not for spicy flavor, but sick burns directed…

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