This week in marketing careers, University of Phoenix has named a new chief marketing officer, Ulta promotes four executives leading to the appointment of a new CMO, Bed Bath & Beyond relieves six members of its c-suite from their posts, jewelry maker Pandora names ex-Bulgari marketing VP Carla Liuni as their new chief marketing officer and Coca-Cola is bringing back its global CMO role two years after the beverage giant nixed the position.

University Of Phoenix Interim CMO Given Permanent Role

Steven Gross has been elevated from his position as interim CMO to chief marketing officer at the University of Phoenix, according to a press release from the for-profit university.

Gross is tasked with focusing on “expanding performance marketing efforts, introducing new analytics platforms and dashboards.” He will also oversee agencies working with the university in a marketing and PR capacity.

Gross’ previous roles including serving as CEO of Calvert Education, SVP of global marketing for Pearson and in marketing leadership roles at LexisNexis and PepsiCo.

Ulta Beauty Reog Leads To New Marketing Appointments

Ulta Beauty announced organizational leadership changes late Tuesday leading to the appointment of a new chief marketing officer, an effort to “strategically position the beauty retailer for continued long-term growth and market share capture.”

Dave Kimbell, who previously served multiple roles as Ulta’s president, chief marketing and merchandising officer, will continue to serve as president and oversee the “merchandising, marketing, digital functions and the corporate strategy team.”

Shelley Haus, who has been with the company for 5 years last month, has been promoted from SVP of brand marketing to chief marketing officer, where she is tasked with leading “all brand building and consumer initiatives.”

Bed Bath & Beyond Announces Massive Executive Overhaul

Bed Bath & Beyond CEO Mark Tritton is beginning a massive overhaul of the home goods retailer’s executive leadership, starting with the exit of six members of its c-suite. The vacated roles include the company’s chief merchandising officer, chief marketing officer and chief digital officer.

CNN reports today that the company’s chief financial officer is the “only remaining executive officer at Bed Bath & Beyond other than Tritton,” who began on November 4 and is seeking “fresh perspectives from new, innovative leaders of change,” according to a statement on the shuffle.

Jewelry Maker Pandora Names Carla Liuni CMO

Fashion United reports that Carla Liuni has been tapped as chief marketing officer by jewelry manufacturer Pandora. Liuni previously served as VP of global marketing and communication at Bulgari and will replace interim CMO Jesper Damsgaard, who will be moving to a new role with the company as part of a March 2020 transition.

Liuni will report to Pandora chief executive Alexander Lacik, who noted that the appointment comes as part of a larger marketing initiative: “As part of our turnaround program, we are significantly stepping up our marketing investments and have just relaunched our brand to improve relevance for consumers,” he said.

Coca-Cola Brings Back Global CMO Role

Coca-Cola resurrects the global chief marketing officer position amid the retirement of SVP and chief growth officer Francisco Crespo, The Drum reports

Crespo assumed control of global marketing and corporate strategy in 2017, leading to a domino-effect of reorgs at other companies taking lead from Coca-Cola’s marketing leadership restructure.

To fill the void left by Crespo’s departure, Manolo Arroyo, the president of Coca-Cola’s Asia Pacific business, will split his time between his current position and new duties in the role of CMO as part of a new integrated global structure for 2020.

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, December 20. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

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