This week in marketing moves, Bob Borchers returns to the technology giant as vice president of product marketing; JUUL Labs’ CMO Craig Brommers leaves the company; Jennifer Herskind becomes new chief executive of FASTSIGNS; Matt Repicky joins Jos. A. Bank as chief marketing officer and Destination XL Group, Inc. hires new CMO.

Apple Names New VP Of Marketing 

Bob Borchers returns to Apple as vice president of marketing. 

Most recently, Borchers served as VP marketing at Google. He was also a chief marketing officer at Dolby Laboratories Inc. 

In the early years of the iPhone, he was an important spokesman for the device, appearing in Apple videos explaining how to use the product, Bloomberg reports. And now, Borchers will be in charge of iOS, iCloud and privacy-related marketing initiatives. He will report to Greg Joswiak, Apple’s VP of product marketing. 

Jennifer Herskind Named CMO Of FASTSIGNS International

FASTSIGNS International, Inc. welcomes Jennifer Herskind as the company’s new CMO. 

Herskind joins the custom sign and graphics products maker from Smoothie King, where she was chief marketing officer for almost two years. She also had senior marketing positions at brands including Gold’s Gym, Dave & Buster’s, Nestle Waters North America and Pizza Hut.

Catherine Monson, CEO at FASTSIGNS International, Inc. said about Herskind’s appointment: “We are thrilled to welcome Jennifer Herskind as our new chief marketing officer. She has a strong background working with various franchisors making her the perfect addition to support our franchisees. We look forward to expanding the FASTSIGNS brand with her expertise as we continue to scale for growth.”

JUUL Labs’ Marketing Chief Departs 

Craig Brommers, the chief marketing officer of JUUL Labs is leaving the company. His departure is part of JUUL’s broad restructuring plan, which, according to the company’s CEO K.C. Crosthwaite, “will help JUUL Labs focus on reducing underage use, investing in scientific research and creating new technologies, while earning a license to operate in the U.S. and around the world.”

Brommers spent seven months with JUUL. Previously he was a CMO at GAP and served as senior vice president at Abercrombie & Fitch. 

Erica W. Thompson To Join Destination XL Group, Inc. As Chief Marketing Officer

To improve the company’s digital and customer relationship marketing and ecommerce, the omnichannel specialty retailer of men’s Big + Tall clothing and shoes hired Erica W. Thompson as chief marketing officer. 

Thompson has over 20 years of experience as a marketing executive. She previously held senior marketing roles at HSN, New York & Company and PetSmart. At DLX, she will be in charge of marketing strategy, brand, creative, media, CRM and ecommerce. 

Harvey Kanter, President and CEO at DXL said: “Erica’s appointment underscores our ongoing commitment to building out a digitally-driven marketing organization. Our organizational pursuits support the heightened strategic focus on customer engagement through data-driven personalization, loyalty and digital marketing; our #1 priority area for DXL for 2020.” 

Yasso Frozen Greek Yogurt Announces The Appointment Of New CMO 

Yahoo Finance reports that Andy Judd will join Yasso Frozen Greek Yogurt as chief marketing officer.

Judd joins the fro-yo company from ONE Brands, where he served as CMO. Previously, he was VP of marketing for the Boulder Brands business unit of Pinnacle Foods.

Jos. A. Bank Appoints Chief Marketing Officer

Matt Repicky is appointed CMO at Jos. A. Bank. 

Repicky has over 20 years of experience building and transforming leading consumer, fashion and ecommerce brands under his belt. He previously oversaw the Barbie brand at Mattel, MyHabit at Amazon and several brands at The Jones Group. Most recently, he was the chief marketing officer at Genexa. 

“Matt is a proven marketing leader who has shifted consumer perceptions around brand purpose and championed strategic changes in advertising to generate greater awareness, drive revenue and increase customer acquisition. His experience and expertise will positively impact the speed and quality with which we are able to execute against our mission of being the preferred menswear destination that helps men feel their best so they can do their best work,” said Jos. A. Bank Brand President Mary Beth Blake. 

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, November 1. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

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