Google is looking to pick up the pace in its advertisement war with Facebook, and yesterday it introduced a crucial new step.
A new Google tool, detailed on its page, will allow advertisers to see how many people buy their products after looking up an AdWords advertisement in Google search. This “estimated total conversions” product will utilize Google login data to see how many people purchase a product after looking it up.
These “conversions” will be tracked across a number of mediums, including laptops, desktop computers and tablets, and will help Google determine when its advertisers are benefitting from searches. It’s a way for Google to provide better data to clients, which it wants to improve upon during its recent battle with Facebook, which uses metric tracking for purchases with its advertisers.
Facebook uses a process that allows advertisers to keep an eye on cross-device sales, which first started in the beginning of the year. No doubt Google’s process will certainly help it out in the long run – though how its battle will go with its grudge match with Facebook is anyone’s guess.
Source: Business Insider
