Pepsi and Coca-Cola have been competitors since the late 1800s, with Coca-Cola dominating the soft drink market for over a century now. This image shows at least one reason why: consistency through the years.
Just because something is hip today, doesn’t mean you have to change your entire strategy to center on that (Facebook apps and Twitter, anyone?).
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
