The Game Awards made history last night by being one of the largest shows to be distributed digitally. It was broadcast simultaneously across Twitch, YouTube, Twitter, Facebook, Xbox Live, PlayStation Network, Steam and even VR devices with NextVR. Additionally, Tencent broadcast the show in China and highlights were posted in a Snapchat Live story. That’s a lot of eyes watching Overwatch win for Game of the Year, and there were plenty of surprises and premieres, which presented a strong marketing opportunity for its participants—especially for the featured games that went on sale across different platforms.
Promotional events included how AMD worked in partnership with EA/Dice to give away a Radeon-powered gaming PC along with a copy of the Battlefield 1 Collector’s Edition. As if that weren’t enough, the prize also included a scale model of a Mark V tank, painted with Radeon RX-inspired branding.
Meanwhile Schick, a big sponsor of the event this year, brought its own superhero to the show: Hydrobot. The costume is of a humanoid robot with a Schick Hydro shaving razor for a head.
The Assassin’s Creed VR Experience, in promotion of the upcoming movie, made its debut at The Game Awards. Ubisoft partnered with AMD, Alienware, Fox Innovation Lab and Practical Magic to bring the VR experience to the show floor. The experience begins its US tour today in AMC Theaters, starting in San Francisco before moving on to Los Angeles, Austin and New York City through January 1, 2017.
It was also announced that Guardians of The Galaxy is getting its own 5-part Telltale Games adventure, which will premiere in 2017. Meanwhile, the off-the-wall cult hit Bulletstorm is being remastered as Bulletstorm: Full Clip Edition for next year and adds Duke Nukem as a playable character in the campaign.
Other new game announcements include Shovel Knight: Specter of Torment, a prequel to much-loved retro indie game, Shovel Knight. Phoenix Labs announced Dauntless, a free-to-play cooperative action game that’s due out next year. Last but not least, it was announced that Starbase Arc, a free gravity-defying arena for Rocket League, will release on December 7.
The Game Awards is also known for incredible trailer premieres, and this year’s show didn’t disappoint. Nintendo, still riding high from the twin successes of Pokémon Sun and Moon, continued its promotion of The Legend of Zelda: Breath of the Wild at the show with a short but sweet trailer. Other premieres included a highly-anticipated Mass Effect: Andromeda gameplay video. Hideo Kojima, who was presented with the Icon Award last night, showed a new and creepy trailer for Death Stranding. It looks like sci-fi horror fans got the most out of The Game Awards show, because Arkane Studios and Bethesda Softworks debuted a brand-new trailer for Prey, and followed up with an 8-minute gameplay video.