What do Nike, Hot Wheels, and Nerdist have in common They’re offering lessons on how branded YouTube channels can be truly entertaining destinations.
Whether it’s Hot Wheels’ episodic adventure, Nike’s infectious amount of variety, or Nerdist’s display that is way too appetizing not to click, these three super brands are captivating their audiences. And they’re not necessarily doing it in extraordinary ways. Ultimately, the key is to make the most of display elements YouTube offers, as well as the various interactive opportunities within the videos themselves.
Find out more at iMedia Connection.
