The Transformers 3: Dark of the Moon app brings a special interactive version {link no longer active} of the official movie poster to life. To activate, players aim their device s camera at the poster which activates Optimus Prime to defend Earth in an immersive game play experience via the poster s first-person view of Optimus. Using the device’s accelerometer and compass, players fight the evil forces of the Decepticons as they attempt to invade and destroy Earth in 2 unique games. Once downloaded, the app allows users to locate the closest theaters that have the exclusive interactive posters on display. This unique 360 degree game using their handheld devices allows the player to defend against the Decepticons aerial attack wherever they are in the world and compete on a global level for the top spot. Players are able to share their high scores and achievements on their Facebook wall.