From soft drinks to VR and movies, here are some of the top personnel moves over the last week.

Coca-Cola announced that it has appointed David Godsman as its first chief digital marketing officer. Godsman was a Bank of America executive before coming to Coca-Cola, and is tasked with quickening the global alignment of its systems around a single digital marketing agenda.

Montgomery (Monty) Moran resigned from his position as co-CEO of Chipotle Mexican Grill earlier this week. The company’s founder, Steve Ells, continues as the sole CEO and chair.

Former Oculus VR CEO, Brendan Iribe, announced that he is stepping away from his leadership role at the Facebook-owned company to lead its newly formed PC division. A separate mobile VR division is led by Jon Thomason, who has been with Oculus for four months. Iribe wrote in a blog post: “I’ve decided to lead the PC VR group—pushing the state of VR forward with Rift, research and computer vision. As we’ve grown, I really missed the deep, day-to-day involvement in building a brand new product on the leading edge of technology.”

It was revealed this week that Magic Leap’s VP of public relations, Andy Fouche, is leaving the company to join the company’s former CMO, Brian Wallace at a stealth startup founded by Andy Rubin, who also founded the Android mobile platform.

Catalyst Sports & Media named Avi Bhuiyan as executive vice president of eSports. Bhuiyan comes from League of Legends developer, Riot Games and will help lead alongside Bryce Blum to further build out Catalyst’s eSports practice.

Former top sales exec at Disney’s Maker Studios and AOL, Charles Gabriel, has joined the interactive content platform vendor Apester as president. In this newly created role, Gabriel will lead the expansion of Apester’s sales and revenue operations while driving strategic development of its content and platform services for marketers and advertising agencies.

Hulu has brought on Billy Rosenberg as director of Hulu Originals of comedy. He begins his role as head of comedy in January.

Cartoon Network has promoted both Curtis Lelash and Tramm Wigzell to SVP of original series. The two will co-lead the original series group and will expand the network’s portfolio of original video and multiplatform programming.

Comedy Central named Kellyn Parker as its new West Coast VP of original programming and development.

Media and entertainment data and analytics company, 605, has named Charlstie Veith as its SVP of marketing.

Hollywood director Bryan Singer (X-Men: First Class; Valkyrie) has hired Chris Lee to become CEO of his Bad Hat Harry production banner. Lee was formerly president at TriStar and Columbia Pictures, and will work alongside Bat Hat Harry president Jason Taylor.

Warner Bros. is shaking up its executive team, and Greg Silverman is stepping down as its creative development and production chief. At the same time, Toby Emmerich has been promoted to president and chief content officer. Emmerich formerly served as president and COO at New Line Cinema, where he played an integral role in the production of The Conjuring, Horrible Bosses, Wedding Crashers and the Hobbit trilogy.

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