This week on [a]listdaily Weekly, we’re talking fizzy entertainment, ad interruptions and the return of video games to the big screen.

PepsiCo is injecting some caffeine into the media world, introducing their own in-house content development arm and launching the first-ever brand-owned multi-channel network. The new, high-fructose network was designed to attract partnerships with influencers who will create YouTube Dew-related content such as gaming and action sports—basically anything involving simulated danger… or actual danger.

Add all this carbonated joy to the other ridiculous announcements of late—Mountain Dew inventing the sport of drone hunting, AMP Energy partnering with Twitch and Brisk Iced Tea entering the eSports arena alongside OpTic Gaming. I’m pretty sure at this point, all they have to do is create zero-calorie Doritos and PepsiCo will have arrived at the edge of the universe.

While many viewers demand less commercial interruption, video ads aren’t going away any time soon. Facebook expects mobile video to be 75 percent of all mobile data traffic by 2020. As a result, video ad budgets continue to rise. According to eMarketer, 72 percent of brands are looking to invest in YouTube ads over the coming months and 46 percent are looking to Facebook. As for whether or not video ads are effective, 60 percent of all impressions on Instagram came from video ads in Q4 2015 and 18-24 year-olds are 112 percent more likely to share online videos. So, yes, it’s effective. (Is 112 percent even a possible percentage?)

Video game movies are on the rise, much to the delight or despair of hardcore fans. Remember the Mario Brothers movie? Nintendo is reportedly trying again with feature films based on those famous plumbers and The Legend of Zelda. The Angry Birds Movie sling-shotted its way into North America with an estimated marketing push nearing $400 million—making it one of the biggest campaigns ever for a Sony-original animated film. Not to be outdone by anthropomorphic avian projectiles, Warcraft is set to hit theaters June 10th, buoyed by a campaign offering moviegoers at participating cinemas a free digital copy of World of Warcraft