Livestreaming giant, Twitch, has announced the acquisition of Curse, a global multimedia and tech company focused on video games.
“We’ve long been fans of Curse, which is an innovator in the games industry with a strong culture built around its offerings—from Curse Voice and Curse Client to Gamepedia,” said Emmett Shear, CEO of Twitch in the press release. “While it’s still early days for Twitch and Curse, we’re kindred spirits in many ways and are looking forward to working together to enhance our users’ gaming experience.”
The kindred spirits declined to comment on what this acquisition means for the two companies, although creating a community around eSports and influencers would be an obvious choice. Game publishers already look to Twitch stars to livestream game play prior to a title’s release. Twitch plays a huge part with players and retention, according to a recent study, with 82 percent of viewers indicating that they watched player channels to some extent to keep interest in the game, compared to the 77 percent that didn’t with certain games.
Twitch is a major source for eSports coverage, as well—an industry that reached $1 billion this year. NewZoo reports that fans have watched a total of 803.7 million hours of league and tournament-related events on Twitch channels between August 2015 and May 2016. ESports content in general has accounted for 14 to 31 percent of total hours watched on Twitch, with event organizers getting the most viewability with 71.3 percent to total eSports hours watched. This includes bigger partners, such as Riot (the publishers of League of Legends) and the ESL.
The acquisition of this network of popular gaming websites will allow Twitch to share its content across even more channels and access the communities that already exist there. Founded in 2006, Curse offers wikis, news, guides and databases—according to the acquisition press release, more than 30 million people visit these web properties, video channels, social media channels and desktop application each month.
“We here at Curse have been avid gamers and Twitch users for quite a long time, so we’re thrilled to be joining the Twitch family,” said Hubert Thieblot, CEO of Curse. “I’m really excited to see how we can bring Curse services into the Twitch network, and provide an unparalleled experience to both Curse and Twitch users. This is going to be terrific for the millions of players who use Curse, and for the larger gaming community.”