Facebook Ad Study Finds ‘Men Are Cheap’

Women have a slight edge when it comes to Facebook’s audience, yet a recent study found companies are running more ads on the social net geared towards men. Kenshoo Social and Resolution Media’s study “Men Are Cheap: Efficient Gender Targeting with Facebook Ads” found that while 58 percent of Facebook users are female, more than half of the ads there are chasing male users. The study also found impression and click volumes favoring men as ad targets.

CPM is where men proved to be a lot easier to get than women. The study found an average $0.16 CPM for men versus $0.20 for women.

Find out more at ClickZ.