Interbrand has revealed its 2018 Global Brands report at Advertising Week New York, listing the most valuable companies with a theme of “Activating Brave.” Each brand was evaluated based on financial performance, its role in purchasing decisions and competitive strength, with the ability to create loyalty.

“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” said Charles Trevail, global chief executive officer of Interbrand in a press release.

Apple topped the list for the sixth year in a row, followed by Google and Amazon. The tech giant may need to adapt, however, if it wants to hold that spot in future years. Revealing the results before a panel audience on the last day of Advertising Week, Interbrand managing director Daniel Binns said he wondered if Apple could continue in this world that is about collaboration and sharing.

Despite being number three, Amazon was clearly the star of the Global Brands report by achieving 56 percent growth. It was the third brand to achieve a 100 billion dollar brand valuation ($100,764 million), as well as the top performer among 28 brands with double-digit percent growth.

Binns called Amazon “the world’s most consumer-centric business.” He also gave Mercedes-Benz credit for being the only European brand in the top 10.

The other top growing brands include Netflix, Gucci, Salesforce.com, Gucci and Louis Vuitton at 45, 30, 23 and 23 percent, respectively.

This year, brands are keeping a close eye on subscription business models while luxury continues to shine. All 100 of the top brands were from one of five sectors: Automotive (16), Technology (13), Financial Services (12), Luxury (9), and Fast-Moving Consumer Goods (9).

At 42 percent, Luxury is the new Top Growing Sector, replacing Retail—which continues to grow at 36 percent. Other top growing sectors include Electronics (20 percent), Sporting Goods (13 percent) and Financial Services (10 percent).

Two brands joined the top 100 for the first time in 2018—Spotify at 92 and Subaru at 100. Chanel made a come-back at number 23, making the Global Brands report for the first time since 2009. Hennessy also returned at number 98 and thanks to the popularity of its Switch console, Nintendo squeezed into the 99th spot—its first time on the list since 2014.