This week in marketing careers, Deirdre Findlay leaves her role as chief marketing officer at Stitch Fix for a position as CMO at Condé Nast, chief marketing officer Kristin Lemkau is set to helm a new US wealth management division at JPMorgan Chase, ex-Patagonia marketing leader Strick Walker joins Simms as CMO, Pizza Hut’s U.S. chief brand officer departs after one year and former marketing leaders from eBay, PepsiCo, IHOP and 1-800 CONTACTS take new chief marketing officer positions.
Condé Nast Announces CMO Appointment Of Deirdre Findlay
Variety reports that Deirdre Findlay will be joining senior leadership at Condé Nast.
Findlay, who AList confirmed was departing from her role as Stitch Fix’s CMO at the end of the year, will be filling the chief marketing officer spot vacated by Pamela Drucker Mann. who moved into a new role as global chief revenue officer as part of an August reorganization at the media company.
“Deirdre will bring increased focus to our direct-to-consumer efforts, helping develop our relationships with our consumers to grow revenue, and partnering across the company to strengthen our brand identities globally,” Condé Nast CEO Roger Lynch said in a statement announcing the appointment.
CMO Deirdre Findlay To Resign From Stitch Fix In New Year
AList was able to confirm the resignation of Deirdre Findlay from her position as chief marketing officer at Stitch Fix, effective January 3rd, 2020.
Stitch Fix made the following statement to AList regarding the announcement, first indicated during a recent earnings call:
“We can confirm our CMO, Deirdre Findlay, has decided to leave Stitch Fix for a new opportunity on the East Coast. Her resignation will be effective by January 3rd. As we announced on our recent earnings call, Elizabeth Spaulding is joining Stitch Fix as President at the end of January, and as part of her role she will oversee marketing. We are grateful for everything Deirdre has done for the company and wish her much success for the future.”
Kristin Lemkau Set To Head New JPMorgan Chase Unit
Kristin Lemkau, CMO for JPMorgan Chase & Co., is set to lead the bank’s newly created wealth management unit, according to an exclusive today from The Wall Street Journal.
Lemkau, who has been with JPMorgan Chase for 21 years, was named Marketer of the Year for 2019 by The Advertising Club.
Icelolly.com Announces New CMO
Simon Lloyd has been named chief marketing officer of vacation travel comparison site icelolly.com. Lloyd’s previous experience includes serving in executive roles at AXA, Superdry, BBC and Virgin Atlantic.
The travel site’s previous CMO, Ross Matthews, announced his departure, effective January 2020, back in November. He joins the managed vacation rentals and holiday resorts business Awaze, which owns cottages.com, in the new year.
Simms Lands Strick Walker As CMO
Strick Walker, who formerly served as global marketing director for Patagonia and as a global marketer at Converse, joins outdoor sports manufacturer Simms as their new chief marketing officer.
Walker most recently held the position of CMO at footwear company Merrell where he lead the purpose-driven One Trail project as well as a product collaboration with Dogfish Head Craft Brewery. He starts his new position in early 2020.
Pizza Hut’s Chief Brand Officer Departs
Marianne Radley, Pizza Hut’s U.S. chief brand officer, is no longer with Pizza Hut according to an update from Restaurant Business.
Radley, who was named to the position just over a year ago, previously served as a marketing executive for Monster Energy. Radley’s replacement is forthcoming, according to the report.
Former EBay Australia CMO Joins Hilton APAC
As reported by The Drum, eBay’s former CMO for Australia, Julie Nestor, has been tapped by Hilton APAC (Asia Pacific) as VP of marketing and e-commerce.
Nestor, whose previous experience also includes over 5 years as VP of consumer marketing at American Express, will be based in Singapore for the role. According to Hilton’s press release announcing Nestor’s move, she launched the first Apple Pay service in Australia for American Express, as well as eBay’s first paid membership program.
Country Music Association CMO Named CEO Of Academy Of Country Music
Damon Whiteside has been named chief executive officer of the Academy of Country Music, effective January 6.
Whiteside has served as the chief marketing officer for the Country Music Association for the past 6 years and has affiliations with Digital LA, CMO Club, American Marketing Association and Promotion Marketing Association, among others.
Longtime PepsiCo CMO To Lead Marketing At Schwan’s
Grocery delivery company Schwan’s Co. has named Roberto Rios chief marketing officer, according to Food Business News.
Rios was previously chief marketing officer of global beverages at PepsiCo and served in various positions at PepsiCo for over a decade, spending 2 and a half years as CMO for PepsiCo Foods Mexico.
Joan Blackwood Joins National Vision As CMO
U.S. optical retailer National Vision is welcoming former University of Phoenix marketing leader Joan Blackwood as their permanent chief marketing officer. Blackwood replaces Jevin Hassey, who served as interim CMO previous to Blackwood’s arrival.
According to National Vision’s press release announcing the new hire, Blackwood previously served as chief marketing officer at Monster Worldwide, 1-800 CONTACTS, and Zumba Fitness.
Joe Adney Takes CMO Role At Black Bear Diner
Brand and marketing strategist Joe Adney joins Black Bear Diner as chief marketing officer as the restaurant chain builds its leadership team. His previous roles include marketing positions at Bob Evans Farms, IHOP, and Baskin-Robbins USA.
Rico Macaraeg Tapped As CMO For Stojo
Brooklyn-based sustainable goods company Stojo has named Rico Macaraeg as chief marketing officer. Macaraeg’s previous experience includes leading legacy department store Lord + Taylor’s marketing organization during their rebrand, while building “an omni-focused, data-first marketing organization” while the brand was acquired by LeTote.
Edible Names Scott Wakeman EVP Of Marketing
The world’s largest franchisor of fresh fruit arrangements, Edible, has named Scott Wakeman EVP of marketing. Wakeman previously served as VP of marketing for Checkers & Rally’s Restaurants, leading the chain’s advertising, field marketing and media strategy.
According to the press release announcing Wakeman’s new position, he’ll be tasked with “managing and building a team that will develop a strategic marketing plan that integrates strong vertical marketing programs as well as generation strategies.”
Stacey Pool Named CMO At Noodles & Company
Stacey Pool joins fast-casual restaurant chain Noodles & Company as their chief marketing officer.
Pool previously served as SVP of corporate marketing at Vail Resorts, Inc., where she advanced guest segmentation and personalization initiatives as well as executing integrated campaigns. Prior to that, she worked on NIKEiD.com’s digital experience for Nike.
Julie Spencer Washington Tapped For Trinity Health Marketing Leadership
National health system Trinity Health has named Julie Spencer Washington senior vice president and chief marketing and communications officer. Prior to this position, she was CMO for Champion Petfoods and has 30 years of experience in brand strategy.
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, December 13. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at editorial@alistdaily.com.
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