Sucker Punch: Dragon Of Belief

The latest animated short for the film Sucker Punch examines the conflict between the Black Knights and the horde of orcs. The origin of the conflict (in which the girls are thrown into the middle of) is given a little more substance here.

MLB 11: Tips On

Kevin Butler is silver tongued, and now he’s sharing his trash talking secrets with you. Watch as he highlights the controls, the Move compatibility and 3D elements of MLB 11: The Show all while detailing his version of smack talk:


Maeda On Media

John Maeda, president of Rhode Island School of Design, launches an “interactive lecture” inside the Adobe Museum of Digital Media this Wednesday. Prepare to embrace the future of learning with a master of aesthetic engineering, powered by Adobe’s interactive mantel. This should be a real virtual and visual treat. He’ll be theorizing about the crossroads between the physical world and the evolving virtual world. He teased the lecture by outlining it three sections, ABC: Atoms, Bits and Craft, or New Craft.

Explore The Galaxy, Use Your Keyboard

Promoting co-op action and reinforcing the style and humor of Lego Star Wars III: The Clone Wars launching this week, TT games has launched a side scrolling, multiplayer browser based adventure that allows anyone to jump in start saving the galaxy. Showcasing the characters, worlds, sounds and weapons from each film in the series, users can view trailer content, interact with other players, earn points, achievements and virtual rewards which unlock new characters, features and worlds to explore and discover.

Test Your Limitlessness

A destination URL built into part of the official website for the paranoia-fueled action thriller Limitless, try and test your ability to manage your limited resources of the powerful drug NZT and personal financial reserves and beat the stock market. Challenge friends on Facebook or start a global challenge against other players to earn more cash and pills. Make over $200,000 without running out of NZT and be entered to win a Motorola Xoom or film prize pack.

General Marketing Changing With Times

The results of the 2010 census is important not just for politicians, but also for advertisers. The results of the study shows that America is more ethnically diverse than ever before, and that has consequences for how advertising campaign are done.

The impact this will have on marketing is more complicated, writes Ola Mobolade. To say that the widely accepted multicultural marketing paradigm is outdated would be an understatement. In many cases, marketers are still employing the same ethnic strategies as the very first multicultural campaigns of the 1950s and 1960s — step 1: identify the largest ethnic segment(s); step 2: assume that they engage with your category/brand differently than whites do; step 3: use a multicultural specialist to convey a targeted message relying heavily on in-culture casting and language, with a sprinkling of cultural nuances and passion points; step 4: be disappointed by (lackluster) return on (minimal) investment.

Certain agencies have specialized in multicultural elements, and this might be a good sign for them in the short term as more top-level companies look to them. However, general-market agencies might align themselves as more “cross-cultural” as time goes on, and their resources might end up pushing more specialized agencies out of the market.

So, will traditional multicultural marketing eventually go extinct Probably, muses Mobolade. But it’s very likely that it will be replaced by a new multicultural marketing paradigm that’s even more relevant to contemporary consumer culture than today’s ‘general marketing.’ So the question should be, ‘Is the traditional ‘general-market’ paradigm dying ‘ I’ve got my money on yes.

Source: Ad Age

Heavy Rain Maker Next Title Might Be Fiv5

It’s widely known that Quantic Dream will not be working on a sequel to Heavy Rain, but what exactly their two nascent projects are hasn’t been revealed. However, the name Fiv5 has been found to be registered by Quantic Dream and trademarked by Sony Computer Entertainment.

For our next project we re going to build on what we have discovered with Heavy Rain. We own this genre of Interactive Drama and we want to show that Heavy Rain was not a coincidence; it is something that makes sense and we can build on it, said Quantic Dream founder David Cage to PlayStation Blog. At the same time, we will not make a sequel and I made that very clear from the beginning, regardless of whether the game was a success or a failure, because I wanted to show that this is a new genre that you can use to tell any kind of story, in any style. We re going to be exploring a different direction, which will still be very dark and still for adults, but completely different to Heavy Rain. Our challenge is to satisfy our fans, and also surprise them.


Nintendo, Best Buy Team Up For 3DS Launch Events

Nintendo is launching the 3DS on March 27, and on the day before they’re having launch events at Best Buy stores around the country (more details at There will also be a special launch event at the Best Buy in Union Square in New York City starting March 26 at 9 PM local.

“Nintendo 3DS can play 3D video games and take 3D pictures, but that’s just the tip of the iceberg,” said Nintendo of America President Reggie Fils-Aime. “The 3D display is amazing in its own right, but just as compelling are the new forms of game play it delivers, and the groundbreaking ways it will connect players to new content and each other.”

Hitman ARG Not Silenced

The Hitman ARG keeps on rolling on and the fans have decoded a date: June 7, 2011, which just happens to mark the start of this year’s E3. However, with some prodding by an IO Interactive representative, they uncovered the URL for another image . . .

Agent 47 doing work Almost certainly.

Source: Hitman Forum

Rovio Mulling IPO

Rovio is considering grooming its business for an initial public offering. The maker of Angry Birds recently nailed down $42 million in funding and is estimated to be worth around $300 million.

We probably want to be in a marketplace that is as liquid as possible, which would probably mean NASDAQ is our stock exchange of choice, said Rovio CEO Mikael Hed. If we can do it in the next few years, that would be great.

We are working exactly according to plan, we re releasing a lot of new games, there s Rio coming out next week, that s going to be a big thing, he added. There s a lot of new development happening on the studio side and the business development side.

Source: Bloomberg