Anarchy Reigns Gets Delays In West

Sega has confirmed that Anarchy Reigns is not releasing in the West the same time as it is in Japan on July 5, 2012. While it is ready to come to the West, Sega has listed the release date as “to be confirmed.”

“Unfortunately that means we don’t know when the game is coming out in the West, that’s up for Sega to decide,” said a Platinum Games rep .”We worked really hard to make sure that everybody could get the game on time. The game is fully localized. If you buy the Japanese version or any version, it’s going to have all the languages in it. We really wanted everybody online around the world to play together at the same time but unfortunately that’s not going to happen.”

“It is still coming out in the first week of July, but in the West, Sega is looking for the best time to put it out. It will still be out there in July. There will still be ways for you to get it if you know where to go,” he added. “We’re still 100 percent behind the game and we still want to connect with you and play with you and have a good time, so let’s make sure that happens no matter what bad news we get.”


Angry Birds Most Acquired Game Brand In U.K. For Early 2012

GameTrack reports that Angry Birds accounted for 10 percent of gaming volume in the U.K. in Q1 2012. The mobile hit was the most acquired brand in the UK gaming market in the first quarter, ahead of Call of Duty, FIFA, Mario and Draw Something; apps were only two of the top five most popular brands but accounted for roughly half of total game acquisitions in the U.K. during the quarter.

Furthermore, 37 percent of U.K. residents aged 6 and over play games on any device every week, which is around 21 million people. Physical retail products are played by 26 percent of the U.K. followed by online games with 18 percent and mobile apps with 14 percent.

The most frequent gamers in the U.K. are aged between 6 and 10, with 83 percent playing at least one game every week. It is also the most converged demographic, with 31 percent playing mobile, on consoles and online on a weekly basis.

Among The Sleep Terrifies A Toddler

In a unique take on horror games, Among the Sleep puts you in a position of a two-year old and uses the psychology of a child to inform the game world. Forced to leave his home, the child enters a surreal world where he and Teddy must overcome hardships to find their way home.

BBC Shows Halo Organization Logo By Accident

The current conflict in Syria is no laughing matter, with thousands killed in a situation that quickly seems to be descending into civil war. However, the BBC managed to make itself the target of comedy during a report on Amnesty International pushing the United Nations Security Council to act.

Searching for an image of the ‘united nations security council logo’ in Google Images yield many correct images and and also some incorrect though official looking image of the United Nations Space Command from the Halo series. Images from the BBC prove that this mistake really happened.

Source: MCV

The Secret World Now Coming July 3

The release of The Secret World has been delayed until July 3 due to market considerations. Early access to the Funcom-developed title will kick off on June 29 following a series of beta weekends.

“The third Beta Weekend, titled ‘Hell Raised’, will begin on June 15th and run until June 17. In this Beta Weekend players will be able to experience the Illuminati and Dragon starter experiences as well as the Templar experience,” details publisher EA. “Players will also get to leave Kingsmouth and venture into the massive region known as Savage Coast, where they will soon find that the very gates of hell itself have opened up! This will allow players to experience the epic ‘Hell Raised’ dungeon where you will have to battle the demons of hell itself!

“The fourth and final Beta Weekend will begin on June 22nd and run until June 24,” they added. “This event will focus on the player vs. player experience in The Secret World, and players will get to sample both the Eldorado battlefield experience as well as the massive warzone gameplay where over a hundred players clash together in persistent battle. Here the Illuminati, the Templars and the Dragon will get to duke it out and hone their battle skills on each other before the real conflict begins when Early Access opens on June 29.”

Curt Schilling Blames State For 38 Studios Woes

According to Curt Schilling, he stands to lose $50 million if 38 Studios goes under. The company received a $75 million loan from the state of Rhode Island two years ago, and if it goes bankrupt then Rhode Island taxpayers will be liable to repay more than $100 million.

Schilling also said that Gov. Lincoln Chafee’s remarks that the state was trying to keep his company solvent were ‘‘devastating.’’ Within 72 hours of those comments, a video-game publisher (likely Electronic Arts) pulled out of a $35-million deal to finance Kingdoms of Amalur: Reckoning 2.

‘‘The governor is not operating in the best interest of the company by any stretch, or the taxpayers, or the state,’’ said Schilling. ‘‘We’re trying to save this company and we’re working 24/7. The public commentary has been as big a piece of what’s happening to us as anything out there.’’

Furthermore, Schilling also said the state did not deliver promised film tax credits for 38 Studios and refused to allow the company to defer a $1.1 million payment to the Economic Development Corp. This forced the company to miss payroll on May 15. Soon afterward, 38 Studios was forced to lay off its 291 workers in Providence and 100 more in Maryland.

‘‘I have done whatever I can do to create jobs and create a successful business, with my own income,’’ he said. ‘‘Fifty million dollars, everything I’ve ever saved, has been put back into the economy. The $49 million from Rhode Island has been put back in the economy. I’ve never taken a penny and I’ve done nothing but create jobs and create economy. And so how does that translate into welfare baby I’ve tried to do right by people.’’

Chafee, for his part, denies that he’s hurt the company with his comments. While he claims he wants 38 Studios to succeed, he opposes giving them film tax credits after receiving state bond proceeds.

Jonathan Savage, a business lawyer who is representing Chafee, says that the state may change its first position to 38 Studio’s assets if that will help attract a private investor. Schilling says that might help and wants to believe the company isn’t finished.

‘‘I pray that it’s not,’’ he said. ‘‘We’re doing everything we can do to make that not be the case.’’


Marketing Company Chilibite Becomes Mobile Publisher

Chilibite has relaunched itself as a mobile games publisher. The former marketing and PR company will publish iOS and Android titles from independent developers, starting with playerthree’s Stunt Bunnies Circus and Codigames’ The Mordis.

“We’re very excited about the launch of our new business and bringing our first two titles to gamers all over the world,” said co-founder Nea Bautista Wiberg. “We strongly believe that our special way of working with developers and distribution partners will lead to a long-term, fruitful collaboration.”

Facebook: What To Make Of The IPO

Facebook’s IPO was not quite what anyone expected, quickly going from the most watched public offering this year to a lawsuit by shareholders for concealing weakened growth forecasts. Defendants including Facebook CEO Mark Zuckerberg and Morgan Stanley were cited as hiding “a severe and pronounced reduction” in revenue forecasts during the IPO marketing process.

One of the suits in New York says that lowered business forecasts were “selectively disclosed by defendants to certain preferred investors” and not to the general public. While it was generally known there would be challenges, Facebook shares fell 18.4 percent from the $38 IPO price in the first three days of trading, reducing the value of stock sold in the IPO by more than $2.9 billion.

“The I.P.O. of Facebook was supposed to be Morgan Stanley’s crowning achievement, but it is turning out to be a big embarrassment, raising broader questions from regulators about the I.P.O. process,” notes the New York Times. “When the dust settles, Morgan Stanley could make more than $100 million in fees on the I.P.O. But rival bankers and big investors have complained that Morgan Stanley botched the debut. They contend that the bank set the price too high and sold too many shares to the public.”

“The media are awash in stories about Facebook’s IPO ‘failure’ because the stock price hasn’t skyrocketed and made the buyers incomprehensibly rich. It only has made the original shareholders filthy rich,” said Ad Age’s Jonathan Salem Baskin. “I think every CMO should ruminate on the more nuanced questions about the value of social engagement that the IPO event raises.”

“Facebook’s sole function is engagement. It connects people with one another. Its $3 billion in revenue and $1 billion profit come from advertisers who believe that there must be ways for brands to profit from that engagement. They don’t know how to do it yet. The two hypotheses they’re testing are putting ads around it, and trying to actually host some of it via branded pages interspersed with people pages,” added Baskin. “There’s no evidence that either yields much beyond nice-to-have benefit, and some experimenters (most recently GM) have given up trying, for now. Again, since Facebook makes money either way, I’d take a small piece of such failure and consider my life’s work a success.”

Meanwhile, Facebook is continuing its usual business by adding Angry Birds, tweaking Timeline and adding a new “Summary” section. They’ve announced a branded entertainment deal with Turner’s TBS to promote three- to five-minute comedy “shorts” developed by DumbDumb, Arrested Development co-stars and pals Will Arnett and Jason Bateman’s digital entertainment company.

“In our mind,” stated Carolyn Everson, Facebook’s head of ad sales and VP of global marketing solutions, “we believe that we should capitalize on the social footprint in and around the media content that consumers love and that they consume on Facebook.”

Still the honeymoon might be over for Facebook. “There is a stigma around a broken deal, and Facebook is a broken deal,” Connor Browne, a managing director for Thornburg Investment Management.

Source: Brand Channel

Newzoo Segments Game Market In New Way

Newzoo announced an alternative way of segmenting the games market via the typical four screens fulfilling separate consumer needs, showing cross- and single screen growth opportunities. Find out more in the infographic that incorporates fresh data on 153 million American gamers and their $21.9 billion estimated spending on games in 2012.