Sony has announced a new partnership with Taco Bell for the PS Vita. The “Unlock the Box” promotion will see them give away one PS Vita every 15 minutes to consumers starting January 26, 2012, before the console releases in the U.S., exclusively through Taco Bell.
“This partnership is the perfect way to deliver PS Vita’s game changing technology directly to our passionate fans in the weeks leading up to launch,” said Guy Longworth senior vice president of marketing and PlayStation Network at SCEA. “We know anticipation around PS Vita in the U.S. is reaching a fever pitch, and we’re happy to be working with Taco Bell to give away one PS Vita for every fifteen minutes, ensuring thousands of gamers get their hands on the revolutionary entertainment system before it becomes available in stores.”
Running until March 11, 2012, users can pick up codes found on Taco Bell’s specially marked $5 Buck Box that can be entered online for an instant chance to win a PS Vita prize pack. Fans can win through Taco Bell’s mobile app by battling their friends on Reality Fighters Dojo, an augmented reality game experience set on the $5 Buck Box and by entering an online contest that users boast about what they’d be willing to do for a PS Vita.
“Taco Bell has always been a brand of firsts and we wanted to kick off the year with an innovative combination — our great food, PlayStation’s cool new technology and multiple ways to play and win,” said Brian Niccol, Chief Marketing and Innovation Officer at Taco Bell Corp. “We have an incredibly engaged customer fan base and we are excited to leverage this partnership and help them become early adopters.”
Prize packs include one PS Vita 3G/Wi-Fi model, the Little Deviants game, one 4GB PS Vita Memory Card, and a choice of one of the following games: ModNation Racers: Road Trip, LittleBigPlanet or MLB 12 The Show.