Pinterest has launched a new augmented reality-based function that enables a “try before you buy” furniture shopping experience for US mobile users.
“Try On for Home Decor,” powered by Pinterest’s Lens camera, allows you to virtually place items from US retailers like West Elm, Crate & Barrel, CB2, Walmart and Wayfair in your space.
The feature is now live across more than 80,000 shoppable Pins, which will include product information and direct shoppers to the checkout page on the retailer’s site.
According to the app’s research, nine out of 10 Pinners use Pinterest for research and inspiration during their home decor shopping journey. “Try On for Home Decor” marks Pinterest’s second virtual shopping experience. Its first was “Try On for Lipstick and Eyeshadow,” which is available across 14,000 shoppable Pins.
With this latest AR initiative, Pinterest is trying to bridge the gap between virtual commerce and reality especially given the path to purchase isn’t linear when it comes to furniture shopping. As visual search continues to grow on the platform, Pinterest has seen success with its beauty “Try On” feature, saying that Pinners are five times more likely to purchase from Try On-enabled Pins than standard Pins.
In addition, Pinterest Lens camera searches increased year-over-year (YOY) by 126 percent, and “Try On” for beauty usage by Gen Z and Millenials has increased by 28 percent and 33 percent, respectively.
The AR home decor experience is rolling out in the US on iOS and Android apps and will be available globally in the future.