Ed Bartlett Leaves IGA

Ed Bartlett recently revealed that he is leaving his post at IGA Worldwide. He has resigned as VP Europe of IGA Worldwide in order to pursue new ventures.

As one of the founding members of IGA/Hive Partners, Ed has played an important role in not only the growth of the company, but the in-game advertising industry as a whole, said Christian Vry, CEO of IGA. Everyone at IGA wishes him the very best of luck for the future.

Bartlett sold his agency Hive Partners to IGA in 2004, joining the company as a co-founder and helping to raise its initial $17 million Series A venture capital financing. He helped sell in-game ads to companies like EA, Valve, Codemasters, Sega and Atari and most recently as Vice President Europe, Ed has been responsible for IGA s day-to-day operations across the U.K., France, Germany, Spain and Poland.

The past seven years have been a remarkable period in my life and I am immensely proud of everything we have achieved together in that time, in particular the measurable difference we have made to game developers and publishers seeking new revenue streams said Bartlett. With new funding in place and signs of a resurgence in the advertising market, the company is extremely well placed to capitalize on renewed industry confidence and market growth. I’m now looking forward to exploring a number of exciting new challenges in gaming and beyond.

Old Navy Launching Virtual Store Experience

CrowdStar and Sibblingz have announced that they have launched an in-game Old Navy branded virtual store called It Girl just in time for Black Friday. The game lets players shop a virtual Old Navy store and get items for themselves or their Facebook friends.

“Old Navy is excited to work with It Girl this holiday season,” said Amy Curtis-McIntyre, senior vice president, marketing, Old Navy. “We hope our customers will have fun playing in the virtual Old Navy as much as they do shopping in our brick-n-mortar stores.”

“It will be interesting to see the real world Black Friday go head-to-head with the virtual one within It Girl,” says Niren Hiro, CEO of CrowdStar. “We applaud Old Navy for pioneering a new way for retailers to connect with consumers.”

Microsoft: Halo Doesn’t Need A Movie, But There Will Be One

Halo franchise development director Frank O’Connor is incredibly optimistic about his IP. Despite the abortive effort to make the movie a first time, he considers it inevitable.

“There will be a Halo movie, said O’Connor. We don’t need a movie. But we’d like a movie. We’d like the moms of gamers to see the movies because they would love our characters. Maybe we’ll even fund it ourselves.”

Still, he’s open to other possibilities, such as a mini-series. “We’d love to see Halo as a television series. Look what HBO did with Band of Brothers or even Rome. Something like that would work because the Halo universe is so vast, added O’Connor.

Source: Kotaku

Apple Releases iOS 4.2

Apple has released their iOS 4.2 for iOS devices. This will give the iPad multitasking, folders and Game Center.

“iOS 4.2 makes the iPad a completely new product, just in time for the holiday season, Apple Chief Executive Steve Jobs said. “Once again, the iPad with iOS 4.2 will define the target that other tablets will aspire to, but very few, if any, will ever be able to hit.”

Another new feature is AirPlay, which will let users stream music from an iOS device to Apple TV and using AirPlay and AirPort Express, music can be streamed directly to a stereo system. AirPrint also allows wireless printing directors to be sent directly to certain HP printers.

The Find My iPhone app is a free download and lets users find a device on a map and even remotely lock or wipe data. Also, iPad users have the ability to rent TV episodes directly using the iTunes App with a 30 day viewing window and a 48 hour session window once playback is started.

Sub-Zero: Stone Cold Assassin

While there’s been a good amount of media floating around for the new Mortal Kombat game, there hasn’t been an over abundance of gameplay shown. That changes here, as we see that fighting is a mix of classic Mortal Kombat moves with a new combo system.

GameStop, Best Buy Roll Out Black Friday Deals

Among the Black Friday deals at GameStop will be a $199.99 Xbox 360 4GB console, with a free $60 game voucher. Those who purchase a PS3 can receive all three God of War titles and Wii buyers will get a three-game pack.

Best Buy will also offer a Wii console, with Wii Remote Plus, Nunchuk, Wii Sports and Wii Sports Resort for only $169.99, a $30 savings, The Nook Wi-Fi eReader will also be available for $99.99 or $50 off.

PlaySpan Taps Funimation

PlaySpan today announced that it is adding Funimation Entertainment to their video marketplace. The company is targeting anime fans with their virtual currency marketplace.

The anime offered by Funimation includes Fullmetal Alchemist, Witchblade, Hell Girl and Devil May Cry. Users can watch the first minute of an episode for free and then play $.99 to watch the video as many times as they like for the next week.

Source: VentureBeat

Deus Ex: Penthouse Break In

The Deus Ex series has developed a reputation for letting the player progress in a variety of ways and take down enemies with a variety of stealth, shooting and computer hacking. Deus Ex: Human Revolution will continue this proud tradition in sepia toned environments.

Zynga Founds CityVille

Zynga has announced that they have launched their latest social game in CityVille. The game, which sounds an awful lot like SimCity, allows players to build up a city and interact with other people’s cities. It will be Zynga’s first international launch.

CityVille is where Monopoly meets Main Street,” said Sean Kelly, GM of CityVille. “We are thrilled to bring the world our most social game to date building on the best-of-breed gameplay that Zynga fine-tuned with FarmVille and FrontierVille. Instead of harvesting crops you’re harvesting your neighborhood, instead of clearing your friend’s frontier you’re working on a friend’s franchise. We hope players from around the world have as much fun playing CityVille as we had building it.”