‘Battlefield 4’: Yes It Has Single Player

In this interview with GamerHub, EA’s Jayme Figueroa talks about why players should get excited about single player mode in Battlefield 4. Figueroa says one of the goals with the game was to bring over popular multiplayer mechanics to single player, for instance the ability to spot enemies and give squad mates commands. Other things to get excited about are naval combat vehicles and gaming at 60 fps on Xbox One.

Facebook Is Officially A Game Publisher

It looks like Facebook will be taking social game action further beyond its webpage. The company has launched a new program called Mobile Games Publishing, which is aimed to “help small and medium-sized developers take their mobile games global.”

Through the testing of the pilot program, Facebook is looking to draw in “high-potential” mobile developers, utilizing its services on its website, as well as promotional support. Its outreach is massive with the program, with 800 million mobile users and 260 million game players, making it one of the largest – if not the largest – in the world.

The deal follows the division of a partnership with Zynga last year, giving the company free reign in creating a mobile game division. It’s set to launch worldwide later this year, with games that include Outplay Entertainment’s Monster Legacy, Gameloft’s Kingdoms & Lords and Certain Affinity’s Age of Booty: Tactics.

Source: Facebook

This Week’s [a]list Jobs – July 31

When you think back to your last job offer, were you happy with the result Here are tips to properly negotiate your salary.

Here are this week’s [a]list jobs:

  • SCEA, Marketing and Brand Alliance Spec (San Francisco Bay Area)
  • Kabam, Marketing Art Director (San Francisco Bay Area)
  • Disney ABC Television Group, Digital Strategy and Social Media Manager (Greater Los Angeles Area)
  • Ayzenberg Group, Business Development for Broadcast (Greater Los Angeles Area)
  • Yahoo! Games, Marketing Manager (Greater Los Angeles Area)

[a]list daily is now your source for the hottest job openings for senior management and marketing in games, entertainment and social media. Check here every Wednesday for the latest openings. To see last week’s [a]list jobs click here.

Tootsie Pop Suckers Out On Social

Recently a man who goes by the Twitter handle @RiffRaff41 miraculously, and after much sweat and saliva, answered the age-old question of how many licks it takes to get to the center of a Tootsie Pop. The owner of the account, Mark Holland, announced his adventurous experiment on Twitter this week, and managed to draw a good amount of attention. You know who didn’t jump on the much-publicized outcome Tootsie Roll’s Twitter account.

Holland, who claimed it was all in the name of science, found it took 850 licks to get past the candy’s hard shell and reach its chewy treasure. He tweeted the evidence over the weekend to his 3,261 followers. In a move that has now shocked the social media world, of the 128 retweets and 40 favorites. Holland’s tweet managed to draw, not a single one was from the Tootsie Pop nor Tootsie Roll Twitter feed.

Perhaps Tootsie Roll didn’t want to look like they were officially standing behind Holland’s results. His 850 licks conflicts with at least three previous studies – it seems Holland needed many more licks than most people. Officially, Tootsie Pop says the number of licks “depends on a variety of factors such as the size of your mouth, the amount of saliva, etc. Basically, the world may never know.”

But seriously, haven’t brands learned from Oreo’s Super Bowl extravaganza Real-time marketing is the buzzword of our time. The possibilities for the account’s social presence were plentiful – Tootsie Roll had the chance to create entertaining, responsive content that could have even gone viral, like Holland’s post. At the very least they could have engaged in a quirky Twitter conversation with a fan, or congratulated Holland directly, or maybe given him a free year’s supply.

It also makes us wonder how many missed opportunities happen daily on social media. What are you doing to track your brand? Are you listening actively to what’s being said about you?

Source: Digiday

Oculus Rift Was Made For This

The Oculus Rift, a 3D virtual headset that will immerse you in its game experiences, will certainly make a splash on the market when it releases later this year – and it appears that one developer wants to get you really involved.

A developer who goes by the name Teddy0K in the Oculus Rift forums has presented a new cover-based shooter that utilizes the Razer Hydra motion controller.  The game has you physically recreate the motions of a soldier within the game, ducking and weaving behind objects and then popping out from cover to shoot at enemies.

As you can see from his video demonstration, Teddy0K takes his work very seriously, and in a technical sense, the demo comes together very well.

Throughout the six-minute video, you’re able to see the Oculus Rift’s immersive capabilities, as well as how nicely it comes together with in-game actions to create a seamless experience. This project, titled HydraDeck, is just one of many projects being developed for it, with more likely to be revealed as the device gets closer to release.


StarCraft II Adds New ESports Features

Fans of Blizzard Entertainment’s real-time strategy game StarCraft II will have plenty to celebrate this week as the company is adding a downloadable patch that adds new features to the game. The patch, version 2.0.10, will include a series of tweaks and bug fixes to the game, along with a new Observer Interface that eSports enthusiasts will want to make note of.

It will now come with two Blizzard-design UI’s that players can choose from – either Split 1vs1, where information is moved to the top of the screen, or Streamlined, with information tucked away into the upper right corner of the screen.  In addition, a “Units Lost” overlay will be included so players can see what’s missing from their arsenal, as well as two new zoom levels to get a wider view of the land. Fans of the replay feature will also be able to find highlights much quicker than before.

Finally, new UI options will allow color-blind players to take part in the action, relying less on color-switching and more on conveying information — yet another example of how Blizzard and other companies take advantage of adding features to new patches, allowing new audiences to enjoy their games.

Source: Blizzard

PlayStation 4 Expands Social Features

A recent video from PlayStation Access has emerged, one that provides good news for those of you that like making friends. The video reveals that players will be able to store a friend list of up to 2,000 people, meaning you won’t have to worry about the limited capacity that came with previous consoles – like the Xbox 360 and its 100-friend cap.

Other details in the video include the ability to carry over your PlayStation Network ID and current Avatar, which will transfer with no problems; the idea of 3D-supported content is being passed around, but nothing has been confirmed as of yet; party chat will be fully supported on the system, free of charge; and a PlayStation Plus subscription will be required in order to access online multiplayer features.

Source: PlayStation Access

NY Games Conference Zeroes In On Digital

Digital Media Wire is organizing the East Coast version of its now seventh-annual DMW Games Conference, gathering industry pundits and up-and-coming game makers this September in New York to look at how digital distribution continues to alter the face of the game industry. Headlining the event is keynote speaker Kristian Segerstrale, co-founder of Playfish who now sits on the board of directors of super successful mobile game maker Supercell.

Much of the conference agenda is broken into two tracks looking at distribution and monetization. Panels within each track gather representatives from large and small game companies to look at strategies for success in every digital game category, from mobile and social games to free-to-play games and digitally released content on consoles. One standout panel features Bethesda founder Christopher Weaver, DDM founder Jeff Hilbert and CiiNOW marketing VP Chris Donahue covering how digital distribution and cloud gaming are evolving on consoles.

Outside of the tracks, a panel titled “View from the Top” looks at the state of the industry with Michael Pachter, Peter Blacklow, president of WorldWinner and EVP of Digital at GSN, and Anthony Borquez, CEO of Grab. There’s also a “Game Marketing Leadership” roundtable with speakers yet to be announced. Whoever this group may be, it’s safe to say the industry’s fits and starts in figuring out how to consistently build and maintain audiences for digital games should give them plenty of fodder for discussion. The conference closes with a session featuring five startup pitches to investors Sunny Dhillon from Signia Venture Partners and Janet Tsai Dargan from Siemer Ventures.

DMW NY Games Conference is scheduled for September 17.  The full agenda and event details are available on the conference web site.

GungHo Sales Zoom 945 Percent

If you haven’t heard of Puzzle & Dragons, there are over 700 million reasons to learn more about it.

The numbers from GungHo Entertainment’s game continue to astound, generating $763 million with a net income of $287 million.  This represents an eye-popping climb of 945 percent from January to June 2013.  That also means the game generated sales of $4.9 million every day  throughout the second quarter.

Despite that acceleration in sales and profits, there are signs that the Puzzle & Dragons phenomenon is slowing down. Even though the game hit 17 million registered users last week, GungHo acknowledged that its July sales were “just” $138 million, about $4.5 million a day. The company is picking up its efforts with Puzzle & Dragons, looking to release it in several European countries this year. It is also planning to bring it to the 3DS, and we’ll have more on its astounding success soon.

Source: GI.biz


CastleStorm DLC Brings Medieval Mayhem

Zen Studios’ strategic action game CastleStorm (on Steam and Xbox Live Arcade for $10) is getting its first DLC, From Outcast To Savior, this Wednesday for only $3. You’ll work your defensive magic on incoming enemies with the help of a turret, soldiers and other tools, while attacking an opponent’s castle at a distance. From Outcast to Savior features a new 20 battle campaign, a new hero, new weapons and stunning new environments. Your quest to capture the mighty Viking warrior Chief Ramhorn awaits!