7-Eleven Serving Up Zynga Games

Zynga is making its bid on being an accepted part of American popular culture with a 7-Eleven promotion this Summer. Consumers will be able to buy items in the store that have redeemable codes for virtual gift products in Zynga’s FarmVille, Mafia Wars and YoVille social games.

From June 1 to July 15, those interested will be able to pick up items like a branded Slurpee cup and receive a virtual item in one of the three games. Chief marketing officer Rita Bargerhuff at 7-Eleven said the campaign is one of the most unique in the chain’s history as it gives more than 30 product incentives to Zynga’s 239 million monthly active users.

“Through our promotion with 7-Eleven, we are expanding our reach and making our games more accessible to consumers,” said Vish Makhijani, senior vice president of business operations at Zynga.

7-Eleven is looking to promote the venture using satellite TV, local radio, print and outdoor venues. It has real potential to drive more users to Zynga’s games, since they are all free to play and readily accessible to mainstream audiences.

Source: Venture Beat

Six Flags Launches Mascot Social Game

Six Flags today announced that it is throwing its hat into the social gaming market. The theme park company is letting players control potential Six Flags mascots in Six Flags Mascot Park.

The game lets users dress up their avatar, and make him dance and react realistically with the ragdoll physics engine. The game is designed to be social, by letting you interact with friends Shows and Mascots, potentially buying virtual coins for set pieces, costumes or improved dance moves.

We wanted to offer fans a forum to entertain, amuse and interact but we also recognize the importance of integrating a unique and over-the-top experience to the online community, said Mike Antinoro, executive vice president of marketing and entertainment.

With the recommendation of friends being so key to the succss of Facebook games, branding is not as important as it is on the iPhone, so it will be interesting to see how Six Flags Mascot Park fares.

Source: Venture Beat

Mobil 1 Announces Racing Challenge

Mobil 1 today announced a new online game. Called The Mobil 1 Global Challenge, it’s slated to come out at the same time the program Mobil 1 The Grid launches on Speed.

The game features a recording function that allows users to race against ghost images of their friends or Vodafone McLaren Mercedes F1 drivers Jenson Button and Lewis Hamilton. The Mobil 1 Global Challenge features a variety of races, like the NASCAR Raceway Challenge to the Russian Tundra Ice Drift Challenge.

The Mobil 1 Global Challenge will also feature the ability to post results to Facebook and instantly challenge friends. The online game builds on Mobil 1’s Will You Be The 1 game from 2009, which had 62,000 racing fans from 26 countries competing to set the fastest lap time on Lewis Hamilton’s Mobil 1 Supercircuit.

The game is available at mobil1globalchallenge.com.

The Last Airbender Flips

Director M. Night Shyamalan has partnered with Flip Video for a special promotion for The Last Airbender Film cameras. These limited-edition shoot-and-share video cameras will feature some content Shyamalan shot on his personal Flip as well as interviews and behind-the-scenes movie footage; below is the piece where Shyamalan shows off the impressive sets used for the movie.

Killzone 3D

Some details of the hinted at Killzone 3 came out this weekend via GamePro magazine. The game will have a variety of environments, some of which are described as arctic, and the sense of scale will be larger overall with action featuring jet-packs.

The game is said to include more details about the Helghast and why they hold a grudge against the ISA. Perhaps most interesting, however, is the confirmation that the game is going to be playable in 3D. While both 3D glasses and a compatible TV are necessary to play, the effects in game are described as crazy and a game changer.

Source: Kotaku

Lost Spin-Off Viral Video

Hey, have you just finished Lost and need a pick-me-up laugh This is the viral video for you! Hey, are you tired of hearing your co-workers talk about Lost and need a cheap laugh This is the viral video for you!

https://youtube.com/watch?v=EgPzQMYLE-M%26amp

Movie Posters Contain Retro Gaming Aesthetics

In order to convey the difference between 3D and regular movies, Titanic Cinema has had a series of posters fashioned which harken back to the days of 2D sprite-based gaming. All of the posters are based on popular movies of yesteryear, not current but easily recognizable which helps convey the message of the posters.

Indiana Jones

The Matrix

Star Wars

Source: Ads of the World

Jobs Lines Up Keynoting Duties For WWDC 2010

While Apple CEO Steve Jobs missed last year’s Worldwide Developers Conference (WWDC), he will be present at this year’s event. He will give the keynote in San Francisco on June 7 to launch the five-day event.

“Jobs has enthusiastically returned to his spot as the best pitchman in the country,” said Ezra Gottheil, an analyst with Technology Business Research to Computerworld. “He seems to be enjoying that role again.”

While the cat may already be out of the bag for the expected iPhone 4G announcement, there may be other surprises in store. “There were some implications in the last earnings call, and other clues, such as the shutdown of Lala, that there could be some announcements related to online,” said Gottheil. “The most likely is a subscription music or video streaming service. It wouldn’t quite fit in [with WWDC] unless there was something to be programmed. But if Apple were to provide a platform that interacts with code on one or more of their mobile devices, and offers some APIs [application programming interfaces], it would make sense.”

Other announcements could revolve around the front facing camera on the iPhone 4G. “Lots of people are using Skype for video calling, and a much smaller number is using high-end [technology] for video conferencing,” said Gottheil. “There’s a lot of potential in the middle. Apple could say, ‘Here’s basic video chat,’ then tell developers ‘Here are the APIs you can use to add video chat to your iPhone games.'”

Jobs, when recently asked by Gizmodo if Google had surpassed the iPhone with Android, simply responded, Not a chance.

Dragon Age Gets Official Machinima Series

Machinima series are fairly common and machinima done as an official promotion of a game is not unheard of. Machinima that is officially part of a game’s canon, however, is much more rare, but BioWare has given its blessing to Machinima Inc’s Dragon Age: Warden s Fall series, which details a Grey Warden encountered in the DLC Dragon Age: Awakenings.

https://youtube.com/watch?v=4e7Er_DoIKo%26amp

Game Console Monuments

Ever wonder what certain game consoles would look like as buildings Thanks to French magazine, we now can see a Nintendo Entertainment System, a DS and a PlayStation 3 realized as multi-story structures.

How do they access the second screen

Don’t leave the flap open!

I’d live in a PS3 building…

Source: Kotaku