Tablet Computers In Just 5 Percent Of U.S. Households

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Despite a large amount of hype from the media and electronics makers, a study by Nielsen showed that only about 5 percent of households owned a tablet computer. Further more, TMT Research estimates that tablet owners in the U.K. compose only one out of every sixty people, or 1.7 percent.

While this adoption rate puts tablets behind every other wireless device for penetration, it’s good news for non-Apple companies; the iPad currently has an 80 percent share, but there’s still plenty of room to grow. Advertisers and media types should find current tablet owners very attractive, since on average they watch more video, read more books, accept advertising more, and are more likely to answer an ad’s call-to-action after viewing than those using smartphones or other devices.

Source: Crunch Gear

Schwarzenegger Supported By Hollywood Partners

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Arnold Schwarzenegger is in the news again for having fathered an illegitimate child. While this might have been detrimental to his political career, his partners in Hollywood appear unfazed.

It doesn’t affect this movie, said producer Albert Ruddy, who is working on Cry Macho with Schwarzenegger. We’re shooting Aug. 24; we re in serious preproduction now. It hasn’t affected our sales. It s going to be interesting if we get even a bump on the foreign side. This is not gonna be a black eye for a guy with an astounding career.

This is just another one of those things no one will remember, added Ruddy. Bill Clinton went through horrendous things, and now he s regarded as one of the most popular presidents. Let he who is free of sin [cast the first stone], right The only thing that matters is how good the film is. If it fails, they’ll say it s because of the scandal. If it succeeds, they’ll say in spite of it. It doesn’t matter. The film talks for itself.

Source: The Hollywood Reporter

Atari Blunt About Cryptic Studios Sale

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Atari has confirmed that they are looking to sell Cryptic Studios. The maker of Star Trek Online and Champions Online will continue as normal until Atari finds a buyer for the beleaguered MMO studio.

“In line with the previously stated strategy of fewer but more profitable releases and further expansion into casual online and mobile games, the Company has determined that external development creates more flexibility in the three changing marketplace,” stated Atari. “Therefore, the company has made the decision to divest itself from Cryptic Studios. The divestiture process is underway and more details will be provided as appropriate.”

Dirt 3 Rallies Fans Online To The Finish Line

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Boasting more cars, more locations, more routes and more events than any other game in the series, the digital experience for Dirt 3 showcases rally cars representing the very best from five decades of the sport.  With more than double the track content of the previous version, the official website for Dirt 3 features videos, news and HD trailer content showcasing how fans start at the top as a professional driver, compete in off-road racing events and can express themselves in Gymkhana-style showpiece driving events.  A fansite toolkit is available for download for anyone that wants to customize their blog or social outreach in the theme of Dirt 3.  On the official Facebook, Twitter and YouTube channels, fans were driven to exclusive Gamestop retailer trailers, developer interviews, swag contests and videos explaining the new Straight from the Studio series that allows gamers to upload a 30 second clip directly from the game.

Turn Your Phone Into A Super 8 Camera!

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Free for a limited time, Bad Robot and QMx present: Super 8 the ultimate Super 8 camera emulator for any video-capable iDevice. Make your own vintage movie and upon completion, add your own credits and send your Super 8 movie off to be developed and the final piece will appear in your personal movie library where it can be viewed in the built-in Super 8 projector room, exported or sent to a friend. Super 8 offers seven lens effects, three animated filters, a scratch-and-dirt overlay and frame shake effect that you can mix-and-match to create a wide variety of looks for your movies. Add or delete an authentic Super 8 film leader for full analog effect.

Mass Effect: Genesis Releases On Xbox Live

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Roughly four months after it came packaged with the PS3 version of Mass Effect 2, the motion comic Mass Effect: Genesis is coming to the Xbox 360. Serving as both a story primer and a means to create a save from the first Mass Effect without playing the full game, the download is 227.79 MB and will cost $5.

“This digital comic back-story was created by BioWare and Dark Horse comics, reads the description. The 15 minute interactive experience allows you to make the key choices of Mass Effect 1. This retelling will also let you have those choices reflected during Mass Effect 2.”

Source: Xbox.com

Sony, Activision Veterans Advising Gaikai

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Gaikai has announced that Phil Harrison and Robin Kaminsky has joined the company’s advisory board. Harrison is formerly president of Sony Computer Entertainment Worldwide Studios and Atari and is currently partner at London Venture Partner while Kaminsky is formerly executive vice president of Activision (responsible for brands like Call of Duty and Guitar Hero) and is currently the CEO of 1st Street Partners.

“I’ve known Phil for most of my career and watched him help build the global PlayStation brand from scratch,” said David Perry, Gaikai CEO. “As we build our open, cloud platform for all games companies to use, we believe Phil’s input and perspective will be very valuable.”

“Gaikai combines an excellent technology, an innovative business model with an equally impressive team of smart people, said Harrison. I look forward to contributing to the advisory board and helping the company realize its vision of the future of digital entertainment through the cloud.

“Gaikai is changing the way players interact and discover games, said Kaminsky. I am thrilled to play a role in building Gaikai and to be there to help David fulfill his vision for frictionless, streaming gaming experiences delivered to hundreds of millions of players around the world.