‘Mario Kart’ Gets an Honest Trailer

Mario Kart has been racing around for two decades, and there’s more than a few elements that fans both love and loath. “Honest Trailers” creators ScreenJunkies teamed up with Smosh Games to give us a amusing and accurate trailer about the foibles of Mario Kart, which will have its eighth incarnation in May.


Facebook Drives Most Social Sales, Reddit Grows

Shopify looked at 37 million social visits to client stores to get a bigger picture of which social sites brought home the bacon. While Polyvore had the highest average order value, Facebook converted more visitors into purchases at a higher rate. The big surprise Pay special attention to Reddit, which is seeing more order growth than every other social site, although LinkedIn and Pinterest aren’t doing too shabby either. The top products are clothing or novelty items– think a turkey hat for babies and Sriracha-tinged candy canes.


Source: TechCrunch

PS4 Reaches 100 Million Shared Videos

The PlayStation 4 has seen quite a surge in both sales and usage over the last few months, since its initial launch in stores back in November. This week, Sony Computer Entertainment of America detailed another fun stat – the system has seen record “share” videos provided by users.

According to the company’s Twitter page, over 100 million video shares have been captured and broadcasted by PlayStation 4 owners, from a variety of games, including Killzone: Shadow Fall, Knack and several others.

The “share” function is quite a simple one, since a share button is featured on the controller itself, making it easy to connect to the Internet and set up either live streams or video captures. Users can utilize the controller’s Microphone or headset to talk over captured game footage, then present said clips to their friends or others.

More of these clips will make the rounds over the next few months, particularly with upcoming games like Watch Dogs, Infamous: Second Son and next week’s Metal Gear Solid V: Ground Zeroes.

Source: Dual Shockers

Trion Introduces Glyph Program For Gamers

In an effort to compete with such services as Steam and Origin, Trion Worlds has announced a new games-oriented platform known as Glyph, which will serve as part of an effort to rebrand the company, as well as help developers find a new audience for their efforts.

Using Glyph, developers can reach out to Trion’s ten million registered users, who have played a number of their games, including Rift and Defiance, among others.

Speaking with GamesBeat, Scott Hartsman, chief executive of Trion Worlds, explained that the point of Glyph will be to make it a cinch to cross-promote new games to the existing gaming audience, particularly opening a door to both free-to-play games and more “hardcore” efforts.

“I don’t have to tell you how much the game industry has changed over the last year,” said Hartsman. “Excitement is happening everywhere. Glyph was a way to open a brand new use for our platform. We want to be a huge force for good. We can give developers more visibility.”

Trion will announce the developers that are on board with the program next week during the Game Developers Conference in San Francisco.

Source: Venturebeat

Warner Bros. Buys Stake In Machinima

At one point, Machinima was one of the dominant YouTube broadcasters on the Internet. However, lately, it’s seen better days, with a report of losses and lay-offs. That said, Warner Bros. is looking to turn things around with the service.

The studio has invested $18 million in the multichannel network, which includes participation from previous investors such as Google, Redpoint Ventures and MK Capital. This brings Machinima’s raised total to $67 million, up from the $35 million raised from Google a couple of years ago.

Regarding the investment, Machinima has been described as a “pioneer and category leader in the YouTube MCN space,” said Thomas Gewecke, chief digital officer and exec VP of strategy and business development for Warner Bros. Entertainment. “We’ve been impressed with Machinima as a distribution partner, and by their focus on creators and commitment to high-quality, exciting original digital content.”

Machinima previously partnered with Warner Bros. with the second season of the Mortal Kombat: Legacy web series, and this deal is likely to bring more similar content to the network, sooner rather than later.

Source: Variety

BBC Launches iPlayer

The BBC has begun rolling out its own specialized media player, dubbed the iPlayer. With it, users can watch their programming through a variety of devices, including consoles, connected televisions, mobile and tablet devices.

The company’s general director Tony Hall presented the player during the New Broadcasting House event in central London earlier this week, He explained that the service was meant to move away from a jukebox-style set-up, with re-engineering taking place with it from the ground up to make it easy to use.

Content is grouped together through Collections, which breaks up programs into series, season, event and even theme. Those who are into “binge watching” will also be pleased with the iPlayer’s ability to automatically line up a next program for viewing.

The iPlayer has begun rolling out in some markets already, while several native apps will launch within the next few months.

Source: The Next Web

The Bar/Video Game ‘Geek’ Experience

With “barcades” – a combination of bar and arcades – on the rise, it’s no surprise that conventional bars are looking to get in on some gaming action as well. Amongst them is Folsom Street Foundry in San Francisco, a bar that hosts Tuesday night gaming parties that are ideal for players and those in the industry alike.

The event features 80’s video game music playing in the background, along with a custom arcade game emulator, game systems set up for multiplayer play featuring such games as Halo and Mario Kart, and live broadcasts from Twitch, including programs like Twitch Plays Pokemon and Hearthstone. Card games are also offered, for those who prefer the old-school approach.

An outside team called Showdown eSports organized the event, with gaming nights proving to be “proof of concept” when it comes to attracting a “geek”-style nightclub audience. “This is a test of, are gamers willing to come out to a bar to do fun things that aren’t available elsewhere ” said co-founder C.J. Scaduto. “People like to dance, they go to a dance club. This is more like a geek’s paradise.”

These events should continue onward for the time being. It seems like a game marketer’s paradise, and hopefully one that will spread to more cities.

Source: Recode.net