In today’s AAA games business, you really have to sell a truckload of games to be considered a success. While BioWare has done quite well for itself with Dragon Age: Origins and Mass Effect 2, BioWare co-founder Greg Zeschuk is aiming for the sky with future games.
“Well, we need to sell 10 million units,” said Zeschuk. “That’s actually the new target, right We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America.”
“Sometimes I’m facetious when I say some of those things, knowing that we can sell a few million but seeing that someone else can sell 25 [million], he added.” You’re kinda like, ‘Well, that’s a hit!’ We always joke that if we only do half as well as Blizzard on Star Wars: The Old Republic, we’ll be quite satisfied.”