BioWare Targets 10 Million In Sales

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In today’s AAA games business, you really have to sell a truckload of games to be considered a success. While BioWare has done quite well for itself with Dragon Age: Origins and Mass Effect 2, BioWare co-founder Greg Zeschuk is aiming for the sky with future games.

“Well, we need to sell 10 million units,” said Zeschuk. “That’s actually the new target, right We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America.”

“Sometimes I’m facetious when I say some of those things, knowing that we can sell a few million but seeing that someone else can sell 25 [million], he added.” You’re kinda like, ‘Well, that’s a hit!’ We always joke that if we only do half as well as Blizzard on Star Wars: The Old Republic, we’ll be quite satisfied.”

Source: VideoGamer.com

ESA Spends Over A Million On Lobbying

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The Entertainment Software Association (ESA) spent $1.1 million on lobbying during the second quarter of 2011. The trade association for gaming companies was concerned with issues like regulation of video game content, First Amendment protection and parental control technology.

The ESA has traditionally opposed all government attempts to regulate game content ratings. Other specific lobbying issues include copyright enforcement and green cards for skilled foreign workers allowing temporary employment of foreign workers in specialized and advanced-degree positions.

Source: AP {link no longer active}

Univision, Internet Ads Triumph

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Spanish language channel Univision says that July was the first month that it attracted more 18-to-34-year-old viewers in primetime than any network. They bested ABC, CBS, Fox, and NBC with the help of the World Cup and new telenovellas.

Additionally, Barclays Capital analyst Anthony DiClemente thinks that the economy will prompt advertisers to slow down their sales, cutting his projections of growth from 5.5 percent to 5 percent, resulting in $171.8 billion. However, he’s raising his projections of Internet spending growth from 8.9 percent growth to 11.8 percent.

Source: USA Today

Realtime MyWorld

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Realtime Worlds has unveiled that they are working to create a new combination of social networking and gaming. Called Project: MyWorld, the developers of APB and Crackdown are looking to integrate the property building features of Second Life with interactive game elements like LittleBigPlanet and with interactivity included with Facebook and Twitter.

“As we work with publishers and business partners, we also want our players to help us develop Project: MyWorld. If this is the kind of entertainment product you d love to play, post your comments on Facebook, follow us on Twitter, share Project: MyWorld with your friends and give us your ideas, reads the main site. We have an entire world to fill so there s plenty of room for everyone. And if you’re a traditional game publisher looking to go online with a bold project or a social gaming or media company that sees the opportunity of Project: MyWorld, we d love to hear from you as well!”

“We plan to let everyone explore Project: MyWorld early next year. In the meantime, if you want to participate in our closed beta program, please sign up for our announcements, it continues. And keep following us over the coming weeks as we roll out more material to show why we re excited about Project: MyWorld.”

Source: PlayMyWorld.com {link no longer active}