The integration of Chevrolet into Kinect Joy Ride was established in June and detailed in [a]list. Now, Kinect Adventures and Kinect Sports are getting sponsorships of their own with Sprint and T-Mobile, respectively.
With Kinect for Xbox 360, we are removing the last barrier to interactive television the controller, said Mark Kroese, general manager of the Interactive Entertainment Advertising Business Group at Microsoft. We have seen tremendous momentum from the advertising community, including big campaigns from Chevrolet, Sprint and T-Mobile. These visionary marketers are leading the entertainment revolution with ground-breaking campaigns that are highly engaging.
For Sprint, they will be sponsoring the launch of Kinect Adventures, with a contest where contestants will compete to have their pictures featured on Xbox Live. Additionally, stations for gamers to enjoy Kinect Adventures will be at Sprint’s New York Comic Con booth.
Kinect Sports will feature fixed product placement for T-Mobile throughout the various mini-games, including volleyball net signage, custom bowling balls and foam fingers held by the arena audience. T-Mobile will also sponsor two Kinect Sports Play & Win programs with two Xbox Family Game Nights in November and January.