Gears Of War 3 Turning Into Dust

Gears of War helped create the “mood trailer” for video games with the ad for the original game featuring “Mad World” (included in a composite video below) and now they’re taking it to the next level with “Dust to Dust.” A call back to the first Gears of War 3 trailer, “Ashes to Ashes” it cleverly shows the time-lapsed destruction of Sera while Marcus and Dom progress through events reflecting the trilogy while Into Dust by Mazzy Star plays.

Play Some Pinky Dink Pinball!

On the official Facebook page for the upcoming Happy Madison comedy Bucky Larson: Born to Be a Star, fans can start bumping the tables and play some Hollywood pinball. Click “Like” and hit play to start dropping balls. Funky music and audio clips from the movie get the game hopping. Fans can earn achievements along the way and publish to their wall and share with friends. Once fans have reached higher points and unlocked new achievements, they can send power pinballs to their friends to get them playing.

3DS Analog Peripheral Images Come Out

Images have come out of the purported 3DS attachment that will include a second analog slider. Additionally, it would add a R2 shoulder button on the top of the device.

The reports from Famitsu are also saying that this 3DS add-on has been designed so as to not block the headphone jack or volume switch, though it may cover up the wireless switch. A version of Monster Hunter is also reportedly on the way for the 3DS that will make use of the second analog.

Angry Birds Takes Flight With Finnair

One can’t accuse Angry Birds developer Rovio of having small ambitions, with a plethora of games, T-shirts, and toys. Now, Rovio and Finnair are engaging in what they are calling the “longest, highest Angry Birds flight.”

Finnair will fly from Helsinki to Singapore with eight Angry Birds fans, who will compete in the Angry Birds Asian Challenge mid-flight. The companies are starting a search for players to participate in the competition.

“We always want to give awesome experiences to our fans, the fans of Angry Birds,” said Aki Snellman, a producer for Rovio. “This collaboration with Finnair seemed like a perfect fit to reward our most active fans and let them have a unique experience on board Finnair’s flight.”

“[Rovio is] opening up stores in China,” said Jarkko Konttinen, Finnair’s vice president of global marketing. “Since they have their eye on Asia, and we, although a small airline, see Asia as a growth market, it was very natural that we joined with them in this competition.”

Konttinen said Rovio approached Finnair with the idea during a Finnish midsummer festival in June. “We feel that in today’s world where there’s a lot of storytelling, relevant and interesting content is far more fascinating than very straightforward communications,” said Konttinen. “Of course, we are both coming from Finland . . . and we are both heading to Asia. But I like the thinking I see with Angry Birds. All the vision that they have.”

Source: AdWeek

Xbox 360 Special Modern Warfare 3 Edition Ready For Battle

Microsoft today unveiled the special Call of Duty: Modern Warfare 3 Xbox 360 bundle. It has a 320GB Xbox 360 and two controllers with ‘battle worn’ designs, custom sounds on start-up, a one month subscription to Xbox Live Gold in addition to exclusive avatar items.

Separate from the bundle will be the custom Call of Duty: Modern Warfare 3 wireless headset for Xbox 360. Featuring a similar design as the console and controllers it comes with its own docking station.

Windows 8: Epic Can’t Wait For App Store

Epic has expressed its affection for the App Store in the past, but the developer started out as a PC developer first. With apps coming to Windows 8, President Mark Rein is excited over the possibilities.

“Windows 8 getting a proper app store! Woo-hoo! This will be profoundly positive for the future of PC gaming,” tweeted Rein. “Hopefully it means every single Windows 8 PC will have a pre-installed, trusted, curated, easy-to-use app for buying software.”

Source: Twitter

Dirt 3 Codes Stolen From AMD

Codemasters has announced that over 3 million digital vouchers for Steam have been stolen for Dirt 3.  These codes were kept as a promotional item for an AMD graphics card promotion, and thankfully are easily traceable.

“This past weekend, activation keys associated with free Dirt 3 game vouchers shipping with select AMD products were compromised,” said AMD in a statement. “These activation keys were hosted on a third party fulfillment agency website, www.AMD4u.com, and did not reside on AMD’s website. Neither the AMD nor Codemasters servers were involved. We are working closely with Steam, Codemasters, and our fulfillment agency to address the situation. AMD will continue to honor all valid game vouchers, however the current situation may result in a short delay before the vouchers can be redeemed.”

Source: Eurogamer

Modern Warfare 3 Hits The Road In Wrangler

Jeep has announced for the second straight year it will be the “exclusive automotive partner” for Call of Duty. As such they will release a the 2012 Jeep Wrangler Call of Duty: Modern Warfare 3 Special Edition, available in four or two-doors in silver or black, “Call of Duty: Modern Warfare 3 Special Edition” graphics on the front fenders and spare tire cover and plenty of things to accentuate it’s outdoor flavor including rock rails, taillight guards, a fuel-filler door, off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.

“This opportunity enables us to demonstrate Jeep Wrangler’s unique combination of fun, capability and performance to a broad and growing group of consumers,” says Mike Manley, CEO of Chrysler’s Jeep brand.

Digital Revolution ‘Can’t Come Soon Enough’ Says Ninja Theory

AAA games can be profitable, but they also often come with a huge risk. Ninja Theory’s chief creative officer Tameem Antoniades indicates despite his company’s critical success with original games like Heavenly Sword and Enslaved: Journey to the West, the current retail model runs counter to innovation.

“We’re in this kind of AAA bracket, I guess you could call it,” said Antoniades. “The high budget, high stakes retail model – the barriers to entry for that are so high, so difficult, that we seem to be getting, being offered, decent work in that area. It’s hard to say no when you’ve got a team of 100 and you have to keep the payroll going. Another big project comes along, you tend to go for it.”

“There’s always an opportunity between projects to explore things, a lot of team members are hobbyists, they create their own iPhone games and things like that so I can see us kind of taking a punt with that. It can’t come soon enough. The whole digital revolution is happening now and it can’t come soon enough. The model we’re under, the big retail model, is creaking,” he continued. “It’s such an opportunity for fun creative games to reach a target audience, there’s this stranglehold that the AAA retail model has which I think is just crushing innovation and access to creative content. If you’re paying that much for a game, you don’t want to take chances. You want everything to be there, all the feature sets. You want it to be a known experience, guaranteed fun. That’s not healthy.”

Source: GamesIndustry.biz