Machinima Lets 23 Go From Editorial

Machinima has laid off 23 employees from its programming and production departments, including editorial manager Billy Shibley and director of gaming programming Justin Fassino. While this is a blow to the editorial department, the YouTube channel will continue to have editorial content and is still hiring in the sales, marketing and product departments.

“This is growing pains. Machinima has grown a lot in a short amount of time. We had to look at the business, look at where we’re focusing,” said Machinima editor-in-chief Rob Smith. “It has hit the editorial group, but we are still doing editorial coverage in a slightly different way.”


Raspberry Pi Online Store Launches

The creators of the Raspberry Pi pocket computer have launched an online store with IndieCity. The store will allow creators to sell their games and apps using a secure payment system, with free content available and supportable with a ‘tip jar’.

“With the Raspberry Pi finally having a dedicated software store, it’s going to bring together the already-thriving Pi community in a way that’s simply not been possible before,” commented Eben Upton, co-founder of The Raspberry Pi Foundation.”By combining the expertise of our partners IndieCity and Velocix, we’ll be able to provide all Pi users easy access to a wide variety of content and we’re hugely grateful to both organizations for helping us to make this possible.”

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GTA World The Ultimate Ambition Of Rockstar

Grand Theft Auto V looks to outdo all previous incarnations of the franchise, having the setting of San Andreas be many times larger than Liberty City in GTA IV. With Grand Theft Auto: Vice City 10th Anniversary Edition just released on smartphones, Rockstar’s Leslie Benzies indicates that the iconic city might be revisited in a future GTA game… and might just be the tip of the iceberg.

“It is always a possibility. There are a few references to the city in our current-gen GTAs so it is part of that HD universe, and it is certainly somewhere we would love to revisit. However Vice City, perhaps more than any other GTA game, was as much about the era as the setting. Miami in the 1980’s is so iconic it would feel strange to revisit the city in a different time period,” said Benzies. “Of course at some point we would like to have one big world containing all our cities and let the player fly between them and revisit their favorite areas, and in that context reimagining Vice City would be very interesting.”


iPhone 5 Sells 2 Million In China

Apple has reported that the iPhone 5 sold 2 million units in its first three days on sale in China. The company plans on launching iPhone 5 in 50 more countries this month, including Brazil and Russia.

“Customer response to iPhone 5 in China has been incredible,” said Apple CEO Tim Cook in a statement. “China is a very important market for us and customers there cannot wait to get their hands on Apple products.”

Dikembe Mutumbo Saves The World

On December 21, 2012 the Mayan calendar ends and many think that calamitous things will happen when it does. Fortunately, our world has a defender: Dikembe Mutumbo!

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Navigate Dikembe Mutumbo through different levels in order to help save the world! The week four adventure is available now, with the next game episode coming December 17, 2012.



The Adman’s Version Of Lumps Of Coal

There’s not a lot of joy to the world in BBH New York’s holiday microsite {link no longer active}. It’s mean. It exposes the worst of the ad industry. It’s downright hilarious.

The agency took reader comments from industry blogs AgencySpy, Ads of the World and Campaign Brief and turned them into Christmas cards.

The hook is that they’re some of the nastiest comments you’d imagine, coming from readers who found reason (and time and energy) to undercut their colleagues in the ad industry as creatively as possible.

What makes the whole thing funny is how the comments are presented. The site is visually Christmas cheer from frame to frame, and each comment is calmly read aloud while Christmas music plays in the background.

BBH New York wisely chose not to show the work being critiqued, though in some cases the nastiness extends to new hires at big agencies. It’s possible a little research could turn up who those comments were about.

In some ways creativity in the body is like steam. Sometimes it just needs to vent.

Street Fighter x Sanrio Controllers And Cases Revealed

To help celebrate the 25th anniversary of Street Fighter, Mad Catz partnered with Capcom and Sanrio to create an exclusive FightStick for the Xbox 360 Console. Also featuring the unique Street Fighter x Sanrio artwork is an Street Fighter x Sanrio Protective iPhone 5 Case and a Street Fighter x Sanrio Protective Case for iPad 2/3.


Hawkeye Initiative Fights Against Crazy Superheroine Poses

Comic book heroines have long had issues with both real proportions and contortions, pushing both to the extremes of believability over the decades. That is being challenged by the Hawkeye Initiative, where many of the ridiculous stances of super-heroines are replaced by the bow-wielding Hawkeye doing the same thing.

“It started off as only a bit of fun and I had no idea that it would blow up the way it did,” said webcomic artist Noelle Stevenson who started the project. “I thought that it was a really interesting way to make people pay attention to the way that female superheroes were posed in comparison to male superheroes. But mostly it was just silly. It’s amazing that so many people were inspired to contribute!”

There are many supporters and complainers, but Stevenson remains unfazed by the complaints. “My favorite part is the people who are getting mad and freaking out about it, because we haven’t done anything but take the poses that were already drawn and replace them with a character that already exists, and the only difference is gender.”