Uncharted 3 Multiplayer Sees 350,000 Downloads

Uncharted 3‘s multiplayer has been downloaded over 350,000 times since going free-to-play. To celebrate this milestone, Naughty Dog community strategist Eric Monacelli outlined the studio’s monthly content release strategy, starting with the upcoming Oddball DLC pack.

“To keep that momentum going, as promised, we’re making new DLC available for purchase every month until June 2013. This month we’re recognizing Extraterrestrial Abductions Day – or a day around it anyway – by unveiling our Oddball themed character parts for your Uncharted 3 Multiplayer characters,” wrote Monacelli. “Why Oddball Well, these character parts defy classification as they don’t quite fit among the numerous other parts we’ll have coming out over the next few months, and Extraterrestrial Abductions Day is a bit of an odd holiday anyway.”

Source: Blog.PlayStation.com

Exclusive: Marketing Awards Show Size Matters

The winners of the “Game Connection Marketing Awards presented by [a]list daily” were announced last night at a ceremony held at the culmination of [a]list summit San Francisco. Moments before nominees took the stage, V for Vendetta director James McTeigue had wrapped up his keynote looking at the growing influence of games on film and culture. It was only fitting that what immediately followed was some of the best the industry had to offer over the past year, both in the games represented and the creativity that went into marketing each of them.

The awards marked the debut of Game Connection’s awards in the U.S. Last November in Paris, organizers launched their Europe awards program aimed at game marketers of all stripes, from big publishers to agencies and independent developers. That same spirit was part of the call for entries in the U.S. Like the Europe awards, Game Connection and [a]list daily decided to forego entry fees to broaden the field of entrants. There were also three new categories introduced for the U.S. awards as part of [a]list daily’s sponsorship, with one recognizing the best campaign in the growing field of original content marketing along with awards for best overall campaign and marketer of the year. The list of finalists had surprise nominees such as KIXEYE, Oculus Rift and Nemesys Games going up against the biggest games of last year. Even though giant multiple nominee Halo 4 was shut out, in the end when it came to the winners, size seemed to matter.

Winners and runners up of the 2013 awards are as follows:

Best Broadcast Campaign 

Winner: ichi for THQ with Metro: Last Light

Runners up:

Telltale Games with The Walking Dead
TAKEOFF CSH for Ubisoft with Assassin’s Creed III Official Animus Trailer


Best Digital Campaign

Winner: TBWA/Gamelab for McDonald’s China with Angry Brids Magic in McDonald’s

Runners up:

Ayzenberg Group for KIXEYE with KIXEYE’s Website
Riot Games with League of Legends splash screens


Best Print Campaign

Winner: Ayzenberg Group for Microsoft with Contre Jour pop-up press kit

Runners up:

Microsoft with Halo 4 E3 OOH
Ayzenberg Group for Warner Bros. with Guardians of Middle Earth E3 posters


Best Experiential Campaign 

Winner: iam8bit for Bethesda Softworks with Dishonored “Boyle Party”

Runners up:

Ideactif agency for Ubisoft with the Rocksmith tour
Microsoft with Halo 4 Liechtenstein launch event

Best Mobile Campaign

Winner: Midnight Oil Creative for Square Enix with Tomb Raider Scavenger Hunt

Runners up:

Fishlabs Entertainment for The Coca-Cola Company with Fanta Fruit Slam
Matmi for Warwick Davis with PocketWarwick

Best PR Campaign

Winner: Midnight Oil Creative for Ubisoft with Far Cry 3 

Runners up:

Neology/The Redner Group for Oculus VR with Oculus Rift launch campaign
Crytek Istanbul with Crytek Istanbul press launch event
appsasia for Korea Mobile Internet Business Association with Mobile App Global Challenge


Best Social Media Campaign

Winner: Sandbox Strategies for Activision with Activision’s Family Game Summit

Runners up:

Microsoft with Halo 4 Soundtrack DJ and Fan Remix program
Nemesys Games with Pursued: Street View game campaign


Best Original Content Campaign presented by [a]list daily

Winner: Armed Mind for Activision Blizzard with Call of Duty: Black Ops II “Rightful King” Kindle short story

Runners up:

Secret Power for Square Enix with Hitman Trilogy artwork
Microsoft with Halo 4: Forward Unto Dawn

Best Overall Marketing Campaign presented by [a]list daily

Winner: Midnight Oil Creative for Activision with Skylanders Giants

Runners up:

Telltale Games with The Walking Dead
Microsoft with Halo 4


Best Marketing Team of the Year presented by [a]list daily

Midnight Oil Creative

Maintain The Drones Using Obilivion Mobile App

The year is 2073 and the Earth is almost completely destroyed after decades of an alien nuclear war. These enemy aliens are trying to gather enough firepower to take down the mechanical harvesters that are collecting the planet’s resources for the surviving human race. Your mission is to maintain the Drones that protect the harvesters.

The official mobile app for the movie starring Tom Cruise and Morgan Freeman is now available for both:


The enemy has managed to shoot down several Drones. If they collect the fuel cells from any Drones, your mission will be jeopardized.


Patrol the zone in your ship high above the desolate remains of New York. Avoid being shot down and stay clear of the radiation outside of your zone.





Dell Inc. Sees Two More Bids

Two New York investment groups have submitted bids for Dell Inc. The offers from Blackstone Group and Carl Icahn could be higher than the current bid for the company.

Dell’s board of directors disclosed the bids and said it will study both proposals and negotiate with both potential buyers. Blackstone Group, a New York-based private equity firm, submitted a bid of $14.25 a share while Icahn Enterprises, headed by high-profile investor Carl Icahn, submitted a bid for $15 a share.

Company founder and CEO Michael Dell in partnership with Silver Lake Partners filed a bid Dell approved conditionally on February 5. That bid was for $13.65 a share and was valued at $24.4 billion.

Since both deals could be superior to the original buyout proposal, the special committee made up of Dell’s independent board members said it will negotiate with both parties. Michael Dell has indicating he is willing to work with third-parties on acquisition proposals.

The new bids came at the end of the 45-day “go-shop” period that expired Saturday morning. The competing bids will please some shareholders, some of whom said they thought Dell’s original undervalued the computer maker.

Michael Dell sought to take the company private in order to speed its transformation into a more broadly based IT company that is less dependent on sales of PCs. Dell Inc. employs more than 100,000 people worldwide.

Source: Statesman.com

Gaming Industry Leads At Retail Enforcement Of Age Restrictions: FTC Study

A study by the Federal Trade Commission (FTC) says that game retailers are both the strictest and most effective among entertainment retailers in enforcing age rating policies. Their undercover shopper survey found that 87 percent of attempted purchases of Mature-rated games by children under the age of 17 were prevented.

“The ESRB is the gold standard in entertainment ratings. The ESRB and its retail partners deserve thanks and praise for their outstanding work in empowering and helping parents,” said Michael D. Gallagher, president and CEO of the Entertainment Software Association. “This is the fourth report that has video game retailers performing the best in this important category. We have an unparalleled commitment to working with parents and retailers, and will continue to help ensure that this remarkable level of enforcement remains high.”

“We applaud video game retailers for once again demonstrating our industry’s ongoing commitment to parents,” said ESRB president Patricia Vance. “Enforcement of video game sales policies continues to be substantially higher than that for any other entertainment industry. This success is due in part to retail partnership programs like the ESRB Retail Council, through which we regularly conduct our own mystery shops to help retailers maintain a high level of store policy enforcement. We will continue these responsible efforts with unwavering dedication to serving parents.”

Read more about the ESRB mobile rating system in this exclusive [a]list interview.

2013 G.I.R.L. Game Design Competition Deadline March 29

SOE sent out a reminder that the deadline for submission for the 2013 G.I.R.L. Game Design Competition is this Friday, March 29. Applicants must register with Scholarship America, SOE’s scholarship administrator, and submit their application for evaluation at ScholarshipAmerica.org/gamersinreallife.

“In the G.I.R.L. Game Design Competition, SOE will award one winner with a $10,000 scholarship to be applied towards tuition and other educational expenses at the winner’s school of enrollment AND the opportunity to participate in a paid internship at SOE’s headquarters in San Diego for hands-on experience working on one or more of the company’s games,” describes SOE in a release.

SoftBank Loads Up On GungHo

SoftBank has gotten approval from its board of directors to acquire a major stake in GungHo Entertainment. The Japanese telecoms company will increase its stake from 33.6 percent to 58.5 percent, making GungHo a subsidiary of SoftBank.

73,400 shares will be purchased from Asian Groove for roughly $265 million. The acquisition is part of SoftBank’s ambition to be the number one mobile internet company in Japan and have annual annual operating income of $10 billion by March 21, 2017.

GungHo Entertainment’s mobile title Puzzle & Dragons makes around $2 million a day at its peak.

Diablo III – Console Feature Highlights

Check out some of the key features that make Diablo III on PS3 what it is. It has a reimagined interface, updated camera, direct character control, and enemies tailored specifically for the console experience – find out more at Diablo3.com/console.