Sony Offers PSN Credit Program

Sony is once again offering an incentive to those who spend some cash on PlayStation Network.

As it’s done in the past, the company has an incentive where would-be customers can earn $10 in store credit for each $50 they spend in the store, whether it’s towards games, movies, TV shows, music or PlayStation Plus subscriptions. This is for purchases starting from September 24 running through October 29.

At the conclusion of the program, users will receive their credit through a redeemable code in their inbox, starting on November 8. The code must be redeemed by December 6, however.

This program is only good for up to $100 in credit, not exceeding the spending amount of $500. It’s a fairly good deal, and a nice way to stock up on cash for other games, considering what’s coming out over the holiday season.

Source: IGN

The Secret To Top-Ranked Apps

Apple really doesn’t let on how it selects the top ten application selections in its App Store, but a developer may have found out just how the method works.

Denys Zhadanov, a member of the development team at Reddie, states that his company has found out just how the company ranks top ten – or higher – apps based on popularity. According to Denys, it takes approximately between 3,500 and 3,800 downloads per day, with a ranking of 4.5 stars or higher, in order to qualify for the Top 10 U.S. Paid iPhone app list. This is based on the company’s experience with the Scanner Pro and Calendars 5 apps, both of which are very popular.

This follows an earlier report from an app research firm named Distimo, which stated that it takes approximately 4,000 downloads per day to make the top 10.

“That’s why it’s important to reach the highest rank possible during the first few days,” stated Zhadanov. “Because it’ll be harder (to climb) later.”

Even more downloads could result in a higher placement, with 7,000 downloads getting the app into a #4 spot for iPhone, or #2 for iPad.

Source: TechCrunch

New Facebook Service Tracks Mobile Users

Facebook is rolling out a service for mobile that can recognize which devices and wireless carriers are being used to access its site and determine when those users have made a switch.  The service is targeting telecom advertisers who can use it to measure direct ROI on their Facebook campaigns, basically recognizing when they’ve attracted new customers after those users were exposed to their ads. Facebook says the measurement tool, called Telco Outcome Measurement, keeps users’ personal data private.

Facebook stated in a blog post about the new service: “We can provide our partners with insights regarding ROI, differences in adoption rates of devices or carriers segmented by demographic groups, and the types of ads and frequency of placements that yield the best ROI for carriers and operators.”

For now, Facebook is aiming the new service squarely at telecom companies.  It’s a huge category – MediaPost points out telecom advertisers are the third highest spenders after consumer packaged goods and retail.  But the service has other benefits and obvious potential applications outside of telecom.  Facebook says it can use the tool to optimize its other services for users based on their device and carrier.  And advertisers outside of the telecommunications industry will surely find upside in being able to target users based on their smartphone or carrier of choice.  Mobile game and app makers can certainly leverage that functionality.

Source: MediaPost 

China Could Get A Streaming Xbox

Microsoft has done rather well in the U.S. and other markets over the years, but it’s got a new project in the works where it’ll reach out to an all new audience – China.

The company has struck a deal with Shanghai media giant BesTV to prepare a new games device, which will offer streaming entertainment services to all of China. The companies reported the venture to the Shanghai Stock Exchange yesterday, with an initial investment of $237 million in mind.

BesTV is best known for offering electronic products overseas, including smart TV’s and entertainment services, and holds Chinese TV rights for major properties, like the soccer-based English Premier League.

There’s no word yet on what the device will be, but rumor has it, according to Chinese media, that it will be a console based on Xbox technology called the Bestpad. It’s unknown which Xbox technology it’s using, whether it’s the Xbox 360 or the forthcoming Xbox One.

Source: Polygon

Indie Games Get An Online Store

Fans of independent games now have a new place to shop thanks to IndieGameStand.

The IndieGameStand store is now open for business, and a number of developer-focused titles are available for purchase. It was initially launched as a pay-what-you-want service where individual indie game releases were highlighted in four-day sales, but now they’re set at a general permanent price with over 90 games to choose from across 72 different developers.

The store aims to “greatly lower the barrier to entry for independent developers who have been stymied by Steam and other channels,” according to the organizers.

The approval process is rather painless, with a one-to-two day wait following submission. The revenue is also fairly split between 75/25 percent with developers, with a promise of expansion in services.

Source: Joystiq

Game Companies Make Fortune’s Top Workplace List

Fortune recently posted its “Top 50 Best Small and Medium-Size Companies To Work For” on its website, and even though companies like Acuity and Intuitive Research & Technology led the charge, a couple of game makers did manage to find good spots in the rankings.

Riot Games, the creators of League of Legends, managed to make the list at number three.

“We aspire to make Riot Games a legitimately great place to work, so it feels great to be recognized for our efforts to create a culture where Rioters can thrive,” the company responded through its website.

“This was our first year applying for the list, so our expectations were blown away by the number three ranking. Teams from across the company contributed to the application process, which included a survey about life at Riot that went out to randomly-selected Rioters and an in-depth questionnaire about our culture and programs. This process gave us the opportunity to share Riot culture and stories, but also gave us a chance to take cultural inventory of where we’re at and where we still need to go.”

Meanwhile, Insomniac Games, developers of such games as Resistance: Fall of Man, Fuse and the Ratchet and Clank series, found a comfortable spot at number 15.

Source: GamesIndustry International

This Week’s [a]list Jobs – September 25

Opportunity is missed by most people because it is dressed in overalls and looks like work.”- Thomas Edison

Picky about where you’ll work  A couple high-flying game makers have made Fortune’s list of top small and medium size company workplaces.

Here are this week’s [a]list jobs:

  • Microsoft, Xbox – Marketing Manager (Redmond, Washington)
  • Google, Android – Head of Regional Marketing (Mountain View, CA)
  • YouTube – Partner Marketing Manager (San Bruno, CA)
  • Game Duell – Head of Social and Mobile Games (Berlin, Germany)

[a]list daily is your source for the hottest job openings for senior management and marketing in games, entertainment and social media.

To see last week’s jobs, click here.