Yahoo! is launching a slogan-heavy $100 million dollar ad campaign. As the company’s chief Carol Bartz describes it, the campaign s core messaging is user-centric. With taglines such as, The internet is under new management, yours, they’re obviously tapping into the user-empowerment everyone is feeling with Web 2.0.
Being Yahoo!, they re also getting a lot of PR for just launching their blitz. There’s plenty of media coverage on it. Bartz sums it up nicely for NY Times.