Yahoo! Ad Blitz Focused On ‘You’

Yahoo! is launching a slogan-heavy $100 million dollar ad campaign. As the company’s chief Carol Bartz describes it, the campaign s core messaging is user-centric. With taglines such as, The internet is under new management, yours, they’re obviously tapping into the user-empowerment everyone is feeling with Web 2.0.

Being Yahoo!, they re also getting a lot of PR for just launching their blitz. There’s plenty of media coverage on it. Bartz sums it up nicely for NY Times.

Read the story at NY Times.

Survey Breaks Down The American Teen Market

A marketing survey found that the two largest segments comprising the American teen market are metrosexuals and jockettes. The former are described as appearance conscious young men, the latter as active young women.

In all the survey identified 11 segments, complete with great descriptive labels such as technosapiens and style meets thrift. No word on whether they charted who s taking whose lunch money these days.

Microsoft Unveils Social Media Monitoring Tool

Microsoft released details for Looking Glass, a tool for collecting and tracking social media data. As both aggregator and monitor, Microsoft says the tool is what companies need not just to stay abreast of what happens in their social media sites but discover actionable situations quickly.

Looking Glass is also feeding data from firms already providing detailed metrics, such as Meteor Solutions.  It s not on shelves yet, but the feature list could give hope to anyone in sales and marketing struggling to figure out how to manage the mountain of data that comes their way.

Abbey Klaassen s piece at Ad Age interviews MS executives who use all the right words. They had [a]listdaily at, Catch a mini web crisis before it erupts.

Read more at Ad Age.

Microsoft Refutes EA Buyout Rumor

A Microsoft spokesperson responds that the EA buyout rumor has no merit, and EA shares retreat. The unnamed spokesperson made the statement to MarketWatch, who also reported that analysts had for the most part dismissed the move. That didn’t stop EA shares from spiking during the day before sliding slightly in after hours trading. Read more at MarketWatch.

Wedbush Morgan Security s Michael Pachter meanwhile summed up why analysts dismissed the rumor. Talking to Industry Gamers, he cites the downward pressure such a move would put on EA’s value given the effect it would have on its exclusive sports franchises and other licenses.

Ad Age Analyses The Change To Twitter’s Terms Of Service

Editor Simon Dumenco digs up the caveats in the microblog site’s new terms of service. His translation of the legalese seems to counter some of the good PR the new terms have been getting. He calls the service a vampire in his headline. That couldn’t have come from the press materials.

Simon in-fact points out that some of the press and user goodwill is misguided by a desire to want Twitter to thrive. Citing why people may be misreading the terms, he points out a couple instances where folksy verbiage that reassures users is followed by more descriptive legal language that really spells things out. He says at the end of the day Twitter, like Facebook, can do whatever they want with what you upload.

Read his analysis at Ad Age.

SMS Call To Action Proves Much More Effective Than Web In One TV Campaign

A Chicago TV campaign alternated between web and SMS prompts for viewer response, and texting won hands down. The campaign promoting a contest for Chicago’s Shedd Aquarium aired two versions of their ad. One asked viewers to enter through a web site, the other by sending a text. The SMS option generated 325 percent more entries.

One of the marketers behind the ads sums it up by citing the immediacy and proximity of a mobile phone versus a computer for most people sitting in front of a TV. The surprising part could be the staggering delta here between the effectiveness of one method over the other, especially considering both were communicated through the same exact ads.

Read more at Ad Age.

Classic Games Deserve A Museum In Paris

A group called is lobbying the French government to preserve classic video games. They are asking for the creation of the National Institute of Digital Sciences in France to house playable versions of old classics.

A leader of the group admits it could be a long process. He divides game companies that have been contacted into those who see the value of preserving their heritage, and those that just want to look ahead. Based on the site landing page, it seems the group is also proposing the museum s architecture pay homage to the hulky form factor the industry prefers.

Interactive YouTube Video Promotes Showtime Series ‘Dexter’

A YouTube video channels the classic game Where’s Waldo to promote the show’s season premiere. The series of Where’s Dexter videos imbed Michael C. Hall’s serial killer character in crowded situations. Viewers are challenged to scan locales such as a busy airport to find the inconspicuously dressed Dexter, as in no goofy Waldo outfit. That s part of what makes this work so well, where the video gets across the killer among us premise of the show and gives the game an element of suspense.

Since [a]listdaily checked out the video and posted this entry, views have nearly doubled over a 24 hour period to more than 45,000 views. Showtime even has a Dexter iPhone game app tied into their multi-prong promo for the show.

Check out the interactive video at YouTube.

German Retreat For ‘Wolfenstein’

Activision has voluntarily recalled Wolfenstein from Germany after swastikas were discovered. The Nazi symbol is considered offensive and any displays are forbidden in Germany. Unfortunately for Activision, swastikas somehow made it into the localized version of the game. For Wolfenstein, critically panned and blamed for developer layoffs, it’s another jolt from a bumpy road traveled since its release.


THQ At Center Of Game Industry’s Second Buyout Rumor, And Buying Rally

Flush off the success of its UFC game, THQ is rumored to be a buyout target. The Wall Street Journal brought the rumor to light, naming Time Warner and Viacom as possible companies courting the publisher.

Breaking down the reports and rumors for Gamasutra, Leigh Alexander writes that odds don’t favor Time Warner given their very recent acquisition of another game company, Eidos. The move could make more sense for Viacom, who has an existing relationship with THQ through their Nickelodeon licensed games. Confusing speculative traders even more, analysts have chimed in that Take-Two, not THQ, would be the likely next takeover target in the game industry.

Read the full report at Gamasutra.