A panel of marketers from Activision, THQ, and developer Naughty Dog touched on successful social media marketing efforts for their games. Reported in MediaPost, the panel was part of the Digital LA event held in Los Angeles this week. Naughty Dog’s Arne Meyer talked about Twitter integration into the developer’s recent hit game for Sony PS3, Uncharted 2: Among Thieves. The effort involved setting up the game to send automatic Tweets communicating things such as player achievements as people played. The Tweets were linked back to Naughty Dog to drive traffic to the Uncharted 2 product site. Ben Collier of THQ discussed the Twitter and Facebook campaign for WWE Smackdown vs. Raw 2010, which he said drew six times the traffic they were able to generate through traditional community efforts for the game’s predecessor. THQ used Facebook Connect to launch a campaign where users could customize wrestlers, promoting a major feature in the game. Collier also said discount codes disseminated through social nets were used as incentive to convert their social media audience into buyers of the game.
Read more in MediaPost.