As you can see from our previous coverage, TwitchCon got off to a big start this morning with the keynote, highlighted by founder/CEO Emmett Shear. A number of announcements were made, which senior vice president of marketing Matthew DiPietro recapped when he stopped by to talk with (a)list Daily during its live stream.
He talked about how the network showed its appreciation for video games in general, as well as its avid live streamers, and how the team has managed to take all that energy to channel it from the site into a “real place,” TwitchCon.
He also brought up the PlayStation Network application, which will make its debut in early 2016, with improved services to make it easier to stream from any given Sony console, including PlayStation TV. He also briefly discussed playlists, uploads, and the revamping of the search function, all of which should make Twitch a more optimal site to use when it comes to sharing content.
He explained that two million concurrent viewers watch various streams around Twitch, which easily ties in with the previously reported 100 million monthly viewers that the site gets.
Daniel Kayser, special host for [a]listdaily‘s live streaming, asked about what makes good content on Twitch, to which DiPietro broke down what broadcasters need to do into three basic categories: having an overwhelming and perceivable passion of what they’re doing (“You just can’t fake that.”), the desire to interact with viewers and chat, and, most importantly, consistency. Being there at specific times for viewers to check out helps build an audience, as it creates dependability between broadcaster and fans that can create a larger audience.
Daybreak Studios was up next, which has a big presence at TwitchCon this week. Digital marketing and brand strategist Taina Berardi talked about how the company was showcasing the popular H1Z1 in the Gaming Lab in the second floor, where the community has played a big part in it as well.
Berardi also discussed how strong Twitch support has become with its games, and how players could easily adapt to the service with titles like H1Z1 and others. It’s a vital part of the company’s development moving forward as well, so that players and viewers can be engaged.
As for what Daybreak is looking for from its games, Berardi stated that the company is looking for streamers to get involved with them, even those without a huge following. The Invitational taking place during TwitchCon will play a big part of that.
H1Z1 also resonates well with players, particularly the Battle Royale mode (which is a big part of the company’s presentation this weekend), said Berardi. Players can build up skills as they go along (they start in underwear), but through foraging and crafting, they can eventually build resources. It’s got comparisons to The Hunger Games, with a “last man standing” set-up.
The prize pool was actually built by fans, with a special crate featuring goodies that can be used. Streamers’ t-shirts could also be put into the game, according to Berardi. To date, it’s risen $170,000 in funds, with two top winners getting $20,000.
Even though no new announcements were made about the game at the event, there’s so much happening with H1Z1 for fans to stay engaged, said Berardi. Survival and Battle Royale players will be continuously supported.
Bandai Namco took the live streaming stage after, talking with Kayser about various projects. First up, in an earlier stream, Cory Maggard, quality assurance tester for the company, talked about the MOBA strategy game Supernova, which has been getting a great deal of attention on Twitch channels, and is slowly moving into its own level of success, thanks to avid fans. More details about that game can be found here, and interested fans can sign up for a beta, free of charge.
From there, Nick O’Leary and J. Kartje discussed Dark Souls III, which will make its debut on consoles and PC early next year. The team is heavily talking to streamers about what they want to get out of their game sessions with the heavy action title, which is highly anticipated with that specific community (Previous Souls games were top sellers for the company.)
O’Leary explained that the games have found a “second life” on Twitch and YouTube, and more work is being put into the latest chapter so that players can experiment more with it, although the solo experience is still intact.
When it comes to what people enjoy the most about Dark Souls streams, Kartje explained it’s about the experience, and how people can overcome certain challenges in the game in which there are many with larger bosses and enemies.
The duo then talked about features in Dark Souls III, including a new magic bar that can help keep a player alive against tougher foes. Armor and healing also plays a big part in the game since you need everything you can get to stay alive.
Twitch also plays a big part with other Bandai Namco titles, not just Dark Souls, according to the pair. Some can even play a part in sales, according to O’Leary, and that’s prompting the company to reach out more to streamers, complete with supplying games and other materials.
Be sure to follow our continuing coverage of TwitchCon on the [a]listdaily Twitch channel here!