Netflix seems to be gearing up for the end of their exclusivity on 360. The CEO says the company has its sights on PS3 and Wii, then possibly Blu-ray players and internet TVs, and iPhones somewhere down the line.
Read more at Fast Company.
As the result of a class-action settlement, Facebook’s intrusive ad service Beacon beams no more. The settlement also has Facebook donating generously to establish an online privacy foundation. Read more at LA Times.
A further report on the story cites the company has hired Nielsen BrandLift, an opt-in service with built-in privacy features. Read the report at Fast Company.
Florida police raiding a suspected drug house put some of the evidence to good use, and were caught on video. The only off-putting part of their otherwise spirited playtime with Wii Bowling could be the latex gloves, and maybe the disturbing lack of snacks.
While there is a link to the long video, the story says it all at G4TV The Feed.
The NFL has opened its venerable shrine, virtually, to advertisers and marketers. Blitzing the play are men s apparel company Van Heusen and its partner retailer JC Penney. They are teaming up with the NFL in a campaign that gives fans a voice on future Hall of Fame inductions through branded web and social media sites. The game industry could collectively be wondering how EA Sports isn’t at the forefront of this move.
Read about the multi-prong campaign, and its potential pitfalls, at Ad Age.
Ad Age uncovers the growing influence of PR in how major brands are marketed. Some companies are even combining the chief marketing and communication roles into a single position. The importance of consumer relations through social media is one part of it.
The story highlights how chief communication officers are defining the new role at big brand companies such as IBM, American Airlines and Intuit. Read more at Ad Age.
Abbey Klaassen’s weekly chart lists the top 10 viral videos from two weeks prior, with number of views and percentage change in views for each. As long as Ad Age keeps posting this excellent round-up, [a]listdaily will keep bringing it to you.
This week, Sony’s video promoting their low-light cameras and perhaps introducing a new extreme sport for soccer cum bullfighting fans sneaks into the top of the viralsphere.
Check out the full list, and read why Sony’s spot succeeds at Ad Age.
Shack News lists this week s release slate for PC, 360, PS3, PS2, PSP, Wii and DS. They say you can measure the temperature outdoors by the number of chirps a cricket makes. The same can be said in fall and early winter by the number of good games that publishers release. Plenty of reasons to start staying indoors this week with Halo 3: ODST, Aion for PC, Katamari Forever for PS3 and the usual eclectic variety for Nintendo systems.
Check out this week s list at Shack News.
Right on the heels of Disney’s acquisition, the children of Marvel artist and character creator Jack Kirby have filed claims for ownership rights to some of Marvel s hottest franchises. The IP at issue is X-Men, Hulk, Fantastic Four and Thor, a list that s collectively a fantastic four in its own right. The claim also goes beyond Disney and Marvel, naming Sony Pictures, Universal, Paramount and 20th Century Fox. Read the full story at NY Times.
Ben Fritz of LA Times also reports on the story and includes a statement from Disney that the Kirby claim was considered in the acquisition of Marvel. Read his report at LA Times.
Matt Martin at Gamesindustry.biz calls Sony s response to BBC Watchdog highlighting PS3 hardware failures unprecedented. The program put together the segment on PS3 after receiving 155 complaints from viewers on a hardware malfunction called the yellow light of death , where the system shuts down immediately after booting up.
There are a lot of layers to this story, including a programming stunt orchestrated by BBC outside Sony s UK headquarters, and an 18-point rebuttal from SCEUK on the claims. Read the full story and SCEUK s response at Gamesindustry.biz.
Capcom’s community site for its upcoming title is no void. On the contrary, it is one robust destination singularly focused on recruiting people to generate buzz for the upcoming title Dark Void. Slick presentation and assets fuel the drive to arm a corps (of hardcore evangelists) to go out and build their own army (of mass evangelists).
Read more and link to the Dark Void site at Kotaku.
